Posts Tagged ‘content generation’

Copywriters, in a strange way, are a lot like doctors. We use our skills to find someone's pain point (a challenge they are wanting to overcome) and to help them overcome it by offering them the panacea they've been looking for (the product or service that will resolve their issue). Diagnosing their pain and removing it is all it takes to make a sale. Regardless of whether you're writing for a B2B or B2C market, every consumer has a problem they are looking to solve. After all, if they didn't they would be on your website or reading your brochure looking for a cure. Pain as a motivator Pain is a motivator. If you touch a hot iron, you'll be quickly motivated to move your hand. It's the same in sales. For consumers, it's things that will make their lives easier, make ...

Have you ever wondered how a copywriter is able to write about lots of different things? Every day they write copy about a vast range of products, services and industries, convincing the public to buy things. They must be creative geniuses with massive brains to store all that information. Of course, they could also be great researchers.   How to research your way to genius status When you think about a copywriter's day, you probably visualise them sitting in front of their computer writing. And that's all  they do until it's time to go home. Wrong. When starting a project a copywriter doesn't write straight away, before that happens they have to research. If someone asked you to build a house,  you wouldn't just rock-up at the site and start laying the foundations. You would have meetings to discuss the type of house ...

Nothing stays the same, especially Google. As an internet marketer, you'll understand the need for keeping up to date with the latest techniques and news if you are to keep your website in the eye line of your customers. Google changes it's search algorithms, not to be difficult, but to improve the quailty of its search results. Here's what Google said about the latests change: “The “Panda” algorithm change has improved rankings for a large number of high-quality websites, so most of you reading have nothing to be concerned about. However, for the sites that may have been affected by Panda we wanted to provide additional guidance on how Google searches for high-quality site. Think about… Would you trust the information presented in this article? Is this article written by an expert or enthusiast who knows the topic well, or is it shallower in nature? Does the site have ...

Content marketing - it's what makes the internet go round. Everyone knows that, as an online marketer, you have to 'own' as much of the web as possible to make sure your customers find you online. And that generally means a lot of blogging and article marketing. But because you are reliant on your SEO to get found, an alarming number of people out there are still writing for the search engines rather than their living and breathing human audience. To illustrate my point, here's a short question and answer exercise: So there you have it - you dabble in article marketing and content generation to get more people to visit your website. If it's people you're after, why are you still writing for the search engines? Stuffing your article with keywords may (you ...

  Content marketing online, gives you the power to educate, communicate, influence people and attract a continuous stream of potential customers. But you must have a strategy. Jumping in without thinking rarely works. You must be realistic and understand that results won’t happen over night. To make it work you need patience and perseverance. As a freelance copywriter, I’ve been content marketing since 2007 and it does work – you just need to understand the process and have a plan. What’s your content marketing plan? If you want readers to read what you write, you must have empathy for them and the problems they face. Writing ...

Just about any copywriter you meet would have, at one time or another, uttered the words - content is king So you know how important content is and you understand the importance of social media in today’s marketing strategies but do you know how to use them to optimal effect? Content and social media – a marriage made in heaven I spied a post recently on Social Media Examiner called How Content and Social Media Equal Marketing Success which investigates the union between content and social media. The video interview with Jo Puilizzi (author of Get ...

  STOP – LOOK – LISTEN Those three words were probably drilled into you when you were a child. You would also do well to remember them when copywriting. That might seem a strange thing to say but when creating sales and marketing content, many people just dive straight in. That’s because it’s usually one of those jobs that is squeezed in between other projects. And there’s the problem – content creation shouldn’t be seen as one of those jobs you have to fit in now and then. It’s vital for your business from an SEO perspective and for getting your message out to ...

  What is content marketing? It’s all about building your reputation as an expert online. That doesn’t mean posting loads of mediocre articles and blogs in the vain hope that someone will read them. Content marketing is about providing quality, informative and interesting information that will add value to your readers. The 3 elements of content marketing If you want to excel at content marketing there are 3 things you have to do: Create content that sells you Write content that’s optimised for the search engines to increase its longevity Repurpose your content and spread the word ...

  Copywriters are always having to come up with new ideas. Whether it’s for blog posts, client projects or for their own web copy, fresh and original content generation is a part of their daily life. I’ve been working as a freelance copywriter for several years now and I would be love it if i could just sit at my desk in the morning and create an unlimited number of original ideas without any effort. Wouldn’t that be great? Just think how easy it would make anyone’s life if they could simply produce idea after idea after idea. Never again would a project stump you, you’d write oodles of great blog ...

  If you are an avid reader of marketing blogs you’re bound to have come across the old saying ‘content is king’. Internet marketers across the globe have been telling us that if you want more organic traffic to our websites we need to generate more content—but not any old content, targeted content containing relevant keywords. As a result many companies are now adding content to their sites, but it’s not always good content. One of the easiest ways of getting loads of content is to use a copywriter. But there are loads out there so it pays to do your research and find a good