How to Write Great Headlines for Articles
Your headline is the make or break of your article. If it doesn’t immediately grab attention, a reader is unlikely to read your article - regardless of how many hours you slaved over it. Many online marketers write articles because they know they are a great way to build backlinks which are vital to any SEO strategy. So a steady stream of them (written either in-house or by using a professional copywriter) will boost your visibility on line and position you as an expert in your field. But because it’s such a popular marketing tool, there are an awful lot of articles out there. That means, if you ...
The Copywriter’s Green Cross Code
STOP – LOOK – LISTEN Those three words were probably drilled into you when you were a child. You would also do well to remember them when copywriting. That might seem a strange thing to say but when creating sales and marketing content, many people just dive straight in. That’s because it’s usually one of those jobs that is squeezed in between other projects. And there’s the problem – content creation shouldn’t be seen as one of those jobs you have to fit in now and then. It’s vital for your business from an SEO perspective and for getting your message out to ...
Article Marketing–Quantity or Quality?
If you’re into search engine optimisation the chances are you’re also a keen article marketer as it’s one of the most effective ways of boosting your web presence. Not only will it help you ‘own more of the web’, it will also position yourself as an expert in your field and generate those all important back links to your website. But your article marketing will only be effective it if is quality content that you’re putting out. It must be: Well written Written to addresses the needs of your readers Something that gives value ...
5 Benefits of Article Marketing
Writing articles is a great way to promote your business and to position yourself as an expert in your field. But it does take time which puts off many people. But what would you rather do? Spend loads of money on ineffective advertising or spend a bit of time putting together some articles which will drive traffic to your website and elevate your position within your industry? As a copywriter I have been using article marketing for quite some time. As a result mine is a known name within my industry and approximately 80% of my work comes directly through my website – not bad. So just in case you’re still wavering about whether to try your hand at article marketing or not, here are just some of the benefits you’ll enjoy ...
I'm willing to bet you have probably wasted valuable time and money trying to promote your online business. Buying ads on ezines and websites often leads to disappointing results. There's a better way to advertise your business or website – do you want to know what it is? Article Writing This is an ideal marketing tool for those who want great benefits without a huge price tag - so that's just about everyone. By submitting quality articles to online directories you'll get loads of exposure and publicity without a financial investment. As I'm sure you're aware, the internet is about information, so content brings visitors to your site. That's a no-brainer. Consider the possibilities of regularly ...
How many times have you had a brilliant idea for an article only to be frustrated by the end result? Something you'd hoped would be Booker Prize winning stuff ends up mundane and boring. I’ve lost count of how many times I’ve started reading an article in anticipation of being entertained and enlightened, only to be bored to tears. So here are some pointers to help you create interesting and attention grabbing articles. By understanding these tips, you will end up making your article writing incredibly powerful. Words I know that sounds pretty obvious but it is the choice of words that can make all the difference. Some writers try and make out they are incredibly intelligent by stuffing their articles with big, impressive words that no one understands. Don't - ...




