Posts Tagged ‘Press releases’

How far can your marketing budget stretch? You have to keep your website updated, brochures current, email marketing, article writing...the list is endless. All these things take time and money, but what if there was something you could do that would provide you with a load of free publicity? What about your PR? Even though print marketing is being to die a death, don't ignore the power of the press. I'm not talking about advertising space though. Just think of the publicity you would get through an interview, quote, editorial piece or a feature in the 'right' magazine. This type of content can be very powerful and here's why... 1. Low cost Getting a press release professionally written for you is a lot cheaper than paying for advertising space. Plus, if accepted, you could end up with a feature about you with a web link. That's ...

  Press releases are a valuable marketing tool for any business. So how come so few businesses use them? They are fairly easy to write, you can even publish them online so avoiding the impenetrable newspaper editor. Yet many companies turn their backs on them in favour of other forms of marketing. Whether you write them in-house, or you bring in a professional copywriter, creating an eye-catching, informative press release will get your company noticed. Writing powerful press releases Unlike other marketing forms, press releases have several elements that must be present if they are to be successful. 1. Temptation ...

  What’s the golden rule when it comes to writing press releases? DO NOT USE THEM TO SELL. A press release is all about providing the reader with news. If you want to place an advert pay for it like everyone else. But because it’s not paid for, your press release has to be top notch if you want to get it published. Every newspaper and magazine editor is looking for genuine news that their readers are going to want to hear about. But it also has to fit the style and tone of their publication. That all sounds like a lot of hard work ...

  Most people see press releases as off line marketing tools. But that doesn’t mean you should lose sight of the fact that they can also be published on online press release websites. The main advantage of that is that where printed press releases appear for just one day and then become someone’s chip wrappings the next, online press releases will be attracting a new audience for months or even years after its original release date. That’s why you should always write your press release to include your main keywords so it will continue to attract the audience you want. Although it is important you still follow the usual rules of press release writing. The usual rules apply Your press release should still: Be regarded as newsworthy rather than a thinly veiled advert Be ...

  The humble press release is one of the most effective ways of promoting your business online. Being online it will hang around in cyberspace for a long time. So if you’ve written it including your keywords it could potentially send targeted traffic to your website for eternity – or at least for as long as it appears on the internet. But many people don’t issue press releases because they don’t know how to write them. Well if that’s all that’s holding you back it’s well worth learning. There’s a vast amount of information on the web about how to write a press release, but to help you out I have listed below some common ...

Probably one of the most effect, and yet the most under used forms of marketing tools available to businesses ins the press release. Over the past 12 months, how many press releases have you made on behalf of your company? 20…15…..10…..3….? None? When’s the right time to issue a press release? At one time or another your company will go through some sort of change. Although it may seem fairly mundane to you, it could be news to others. Therefore it is at times like these when you should release a press release. Below are just a few of these scenarios that would be considered news worthy. When you launch new products or services on your web site The results of an industry survey that you’ve conducted A forthcoming seminar that you’re hosting that you want to ...