Posts Tagged ‘Newsletters’

A newsletter is a great way to keep in touch with your customers and add value to your relationship with them. But what on earth do you put in them? How do you keep your subscribers engaged? Here are a few pointers: 1. Timely Tying your newsletter content in with topical events is always a great way to get your new to resonate with your readers. Make sure your content is relevant to the audience you are writing for, your industry and what's happening around you. 2. Problem solving Every issue should offer some sort of help and advice. 'How to' articles, top tips and general advice will add value to your relationship with your readers. Because you are not using your newsletter as a pure sales tool, your readers are far more likely to remain subscribed if they know you will continue to provide them with valuable information ...

  What kind of success rate are you getting with your email marketing at the moment? Pretty good or could do better? Your electronic marketing strategy should be constantly evolving – test, test and test again until you create the optimum format and content strategy for your audience. Just in case you’re looking for inspiration to inject some new life into your efforts, here are a few tips that might just help you improve your stats. 1. Mobile More and more people are reading their emails from mobile devices so you must find out how your email looks. Not only that but you have to ...

  If you’re an online marketer you need traffic – and a lot of it. Why? Because your traffic is your customers and more customers means more money. How do you actually get more traffic though? And, once you’ve started to get it, how do you convince them to buy from you? There are various things you can do to encourage more people to your website and make it more visible in the search engine rankings. And no, that doesn’t mean plastering it in bright colours with loads of flashing images. Here are 4 ways to help boost your traffic. Remember though, gaining more traffic isn’t going to happen over night. It is something that’s going to require commitment on your part. 1. Keywords This ...

  Keeping in touch with your customers will set you apart from your competition. All too often businesses take your money and wave goodbye. But they’re missing a trick. Regular contact with your customers (and prospective customers) is vital because it keeps you in their mind when they’re in need of your products or services. An effective way of doing that is by producing a monthly newsletter. Newsletter content Many businesses stumble at the first hurdle because they don’t know what to include. Your newsletter can be used to convey great information, industry updates, special offers, announcements, helpful hints—anything that will add value to your customers. Of ...

  Regular communication with  your customers is a great way to keep them informed and to keep your name firmly etched in their minds. One of the most effective ways of doing this is through email marketing.  New subscribers will eagerly await your first email to land in their inbox. They will probably continue to welcome them until, one day, the honeymoon period is over. You will begin to realise your emails aren’t being opened as often (or at all); your messages are now unloved, unopened and unwanted. What do you do? Panic? Send flowers? It’s time to take action. Fighting email marketing ...

  You already know how important it is to maintain regular contact with your customers through a regular newsletter—but how easy do you find it to come up with interesting content? Whether you create your own content or hire the services of a freelance copywriter, your newsletter has to provide information that your readers want to read—so that means you mustn’t fill every issue with amazing facts about you. If your newsletter isn’t providing useful information, your readers will unsubscribe. So how can you ensure your newsletter is…well, news-worthy, interesting and giving your readers what they want? How to create a bad newsletter Fill ...