Posts Tagged ‘content marketing’

Fantastic, benefits heavy copywriting is great, but it is better when coupled with a powerful call to action. And yet, you'd be amazed at how many people completely forget to add one. For hours, they slave over their copy, analysing every word until it is as strong as possible only to forget the call to action. The result? The reader is convinced by your copy, is ready to buy, but then reaches the end and wanders off - all because you didn't tell them what to do next. If you don't have a call to action, your conversion rate will take a nose dive. Many would argue that you should give your customers some credit and they'll know what you want them to do. Well, if that was the case, why is your conversion rate so low? And besides, what ...

Have you ever had someone turn round to you and exclude you from a conversation with the missive - "It's OK, you wouldn't understand."? OK, there would be occasions where it is quite possible you wouldn't have a clue what they were talking about, but that doesn't make their assumption any less irritating. After all, surely it's their job to explain the topic clearly and in such a way that anyone could understand it. It's a bit like copywriting - everyone can write, but writing persuasively and clearly isn't something everyone finds easy. That doesn't mean to say they can't, it just means they are not practiced in doing it, which is why many companies hire in the expertise of a copywriter. The value of a copywriter What's the difference between a copywriter and ...

Nothing stays the same, especially Google. As an internet marketer, you'll understand the need for keeping up to date with the latest techniques and news if you are to keep your website in the eye line of your customers. Google changes it's search algorithms, not to be difficult, but to improve the quailty of its search results. Here's what Google said about the latests change: “The “Panda” algorithm change has improved rankings for a large number of high-quality websites, so most of you reading have nothing to be concerned about. However, for the sites that may have been affected by Panda we wanted to provide additional guidance on how Google searches for high-quality site. Think about… Would you trust the information presented in this article? Is this article written by an expert or enthusiast who knows the topic well, or is it shallower in nature? Does the site have ...

Content marketing - it's what makes the internet go round. Everyone knows that, as an online marketer, you have to 'own' as much of the web as possible to make sure your customers find you online. And that generally means a lot of blogging and article marketing. But because you are reliant on your SEO to get found, an alarming number of people out there are still writing for the search engines rather than their living and breathing human audience. To illustrate my point, here's a short question and answer exercise: So there you have it - you dabble in article marketing and content generation to get more people to visit your website. If it's people you're after, why are you still writing for the search engines? Stuffing your article with keywords may (you ...

Nobody is perfect - nope, not even you. We all make mistakes, some large, some small, and some we'd rather not think about. So what happens when you've finally finished your latest marketing email (that you've spent many painful hours working on), hit send and then spot a terrible typo, experience that sinking feeling when you realise you've just sent it to the wrong list, or you've got the decimal point in the wrong place in your offer and are now giving away a free gift worth £100 with every £30 flower arrangement? The overwhelming urge could probably be to go and hide somewhere or perhaps leave the country. But, as already mentioned, no one is perfect (not even your boss, no matter what they say), we've all made cock-ups, but it's how you deal with them that matters. Coping with mistakes What ...

    Content, content, content - you know the search engines love it, but writing it without a purpose will have little or not effect to your online marketing strategy. You already know that the regular addition of new content will have a positive effect on your search engine  strategy. It will generate more traffic to your website and more business. That's because you understand that:   Articles/Blogs + SEO = Rankings   But if you just publish any old thing, you could end up doing more harm than good. Think about this for a moment, if you merrily churn out (or pay a copywriter to create) vast swathes of keyword rich articles to your website, are you really adding value? I'm driving traffic!     True, you probably are, but... If you are publishing content that doesn't give your reader anything or ask anything of them, what's ...

  Getting someone to find your website is one thing. Encouraging them to read your content while they are there is something entirely different. If you market your business online you probably spend hours producing content that is designed to promote you and your business and build links. To target your audience you would have done a mountain of research to come up with a list of topics for your blog posts, articles and website copy.   Once you’ve uploaded your fantastic value-laden information and hit publish… …absolutely nothing happens. No matter how often you check there are no tweets (not even ...

Just about any copywriter you meet would have, at one time or another, uttered the words - content is king So you know how important content is and you understand the importance of social media in today’s marketing strategies but do you know how to use them to optimal effect? Content and social media – a marriage made in heaven I spied a post recently on Social Media Examiner called How Content and Social Media Equal Marketing Success which investigates the union between content and social media. The video interview with Jo Puilizzi (author of Get ...

  STOP – LOOK – LISTEN Those three words were probably drilled into you when you were a child. You would also do well to remember them when copywriting. That might seem a strange thing to say but when creating sales and marketing content, many people just dive straight in. That’s because it’s usually one of those jobs that is squeezed in between other projects. And there’s the problem – content creation shouldn’t be seen as one of those jobs you have to fit in now and then. It’s vital for your business from an SEO perspective and for getting your message out to ...

  Are you a serial blogger? You know, the type of person who churns out a post, forgets about it and then churns out the next. The content you produce for your blog is very valuable so you must make the most of it. Unlike other forms of communication, a blog post won’t disappear or be used as tomorrow’s chip wrapper. Once you’ve hit ‘publish’ it’s up to you to make the most of that content and keep it alive. If you want a long shelf life on everything you post, follow these 6 simple steps. 1.  Follow up The world is constantly changing so your original ...

  What is content marketing? It’s all about building your reputation as an expert online. That doesn’t mean posting loads of mediocre articles and blogs in the vain hope that someone will read them. Content marketing is about providing quality, informative and interesting information that will add value to your readers. The 3 elements of content marketing If you want to excel at content marketing there are 3 things you have to do: Create content that sells you Write content that’s optimised for the search engines to increase its longevity Repurpose your content and spread the word ...