Posts Tagged ‘seo strategies’

SEO and SEO copywriting is a vital part of any business's marketing, but it can also be one of the biggest pains. Not because it can be a bit complex, take a lot of time and investment, but because of the unsolicited emails that most companies are bombarded with each day. Every company claims to be able to get you on the front page of Google (not a claim that can be believed). And yet, if they were as brilliant as they claim why do they have to cold email thousands of businesses? Although when you delve into it search engine optimisation can be daunting, there are several things business can easily do to help them get found in the search results. So, grab yourself a copy and take a look at the following posts that have featured on my other blog Freelance Copywriter's Blog: Simple SEO checks any ...

There's no getting away from the fact that social media and social networking are a great way to reach a global audience. But the thing you have to remember is that once you've put something out on the Internet, it's there forever. That's why it's essential you get a strategy in place before you start. Here are three tips to help you navigate the world of social media/networking safely. 1. Strategy There's that word again. The problem is, without a strategy, you'll just be chucking things 'out there' randomly without having any idea about what they'll do for your marketing efforts, reputation or readers. So, before you get going, make sure you: Know what the goal of your campaign is Who you're aiming your content at What that audience wants to know What you've got to do to get results 2. Your optimisation is missing The whole idea ...

For those of you who are still not convinced about having your business on Facebook, take a look at a few of these stats that show the levels of engagement with customers you could be enjoying: Worldwide, 175 million people log onto Facebook every day 66% of comments on company pages are from consumers (34% are from other businesses) 35% of consumer comments on company Facebook pages are compliments 8% of consumer comments on company Facebook pages are complaints 17% of company responses to consumer comments call consumers by name 15% of company responses to consumer comments invite further conversation 89% of consumer replies on company Facebook pages go unanswered Stats from Socially Awkward Media Having a business page on Facebook makes sense as it's where your customers hang out. So, if you want to engage with them, you've got ...

Search engine optimisation usually makes you think of things like: SEO copywriting Keywords Title tags Headings and subheadings These are all very important when it comes to boosting your website's SEO, but there's a lot more that also has to happen 'behind the scenes'. What is off screen SEO? There are 3 main elements that make up off screen SEO. Let's look at each in turn to see how they can affect your SEO effectiveness. 1. Website Your website shouldn't just look nice, although that will obviously help draw people to it. It is essential you choose your web designer carefully. Make sure they understand SEO - and I mean really understand it. If you're unsure, ask to see some examples of good websites they've put together that are achieveing great things in the SEO arena. The structure of your website is key when it ...

Search engine optimisation isn't a great mystery. Yes, it will help you get found in the search results, but when it comes to copy on your website, the most important thing to remember is to write for your reader and not the search engines.Blogging is a great way to promote yourself and your business, but making sure your blogs get found by searchers is a whole different ball game. That's why it's important to remember the power of your page title. The problem is that many people get confused about the difference between a page title and a post title. The post title is as it would suggest, the name you give to your blog post. Your page title is automatically generated when you write your posts and therefore tends to be the same, as shown in  the image below:

Blogging is a great way to get your name 'out there' and share your knowledge with the world. Plus, it's a great tool to have as part of your search engine optimisation strategy because it will help you build back links to your website. But you already know that because you've already set up your blog and are ready to start writing. Are you ready to lead the life of a blogger? Do you have what it takes to generate an endless stream of interesting content that will keep your readers coming back for more? Blogging is a commitment. It can be hard work, but it can also be immensely satisfying and rewarding. So if you're not sure whether you've got what it takes, here are 5 things you're going to need if you want to succeed - how many do you have? 1. ...

How far can your marketing budget stretch? You have to keep your website updated, brochures current, email marketing, article writing...the list is endless. All these things take time and money, but what if there was something you could do that would provide you with a load of free publicity? What about your PR? Even though print marketing is being to die a death, don't ignore the power of the press. I'm not talking about advertising space though. Just think of the publicity you would get through an interview, quote, editorial piece or a feature in the 'right' magazine. This type of content can be very powerful and here's why... 1. Low cost Getting a press release professionally written for you is a lot cheaper than paying for advertising space. Plus, if accepted, you could end up with a feature about you with a web link. That's ...

When it comes to search engine optimisation strategies, there are a number of elements that must be addressed: Keywords Well designed website Title tags and META Descriptions SEO copywriting Links The first 4 are all vital to your SEO success, but number 5 is possibly even more important. Your link building strategy is the engine that will keep your SEO campaign going. Harness some Google love Building links is, quite possibly, the most important on-going SEO element. Each link to your website acts like a vote to its authenticity and relevance. Therefore, the more you have, the more Google will love you. That doesn't mean you can rush out and get any old links - the process has to be done consistently, over time. Short cuts (such as link farms and paid linking) will be frowned upon. Every link must be genuine and relevant to your website. By the way, if you think Google won't bother checking ...

Keywords are the holy grail of online marketing and search engine optimisation. They are what stand between your website being relegated to being an expensive electronic brochure that no one ever sees, or being top of the search results in full technicolour glory. So, if you want to be 'top of the websites', you need to do some serious research.   Keyword research   Most people understand they have to target the keywords that their customers use to search for their products and services rather than the ones they think they use. And that means taking the time to do some serious research. But that doesn't stop some people going for very generic words. If you want to stand a chance of ranking for your keywords (and don't happen to have a multi million pound marketing budget), you must produce a list of keywords that are very specific. So if you ...

  Judging by the number of spam comments I receive every day on my blogs, many people appear to be under the impression that adding comments to blogs is a great way to gather links for their own website. Apart from it being very annoying for the blog owner, commenting doesn’t really have that kind of effect. The only way your comment will drive traffic to your website is if you have something interesting to say. In my experience there are 2 types of spammers: those who don’t try and hide what they’re doing because they leave comments riddled with hyperlinks to other websites; and those who just leave total gibberish. If you want to be seen as a good blog commenter and add value, here are a few tips for you. 1. Read How can you leave a worthwhile comment if you haven’t actually read ...

  What should come first? Your website or your keyword research. Unlike the chicken and the egg conundrum, this one is easy to answer – your keyword research should always come first. Researching your keywords (not guessing) is vital if you are going to get the most out of your web presence. The words you target will have a big effect on your website’s structure, which is why it’s vital you do it before thinking about your design. It’s not until you have your keywords that you can:   Create your SEO Copywriting Plan your anchor text link building strategy Decide on your site’s navigation Create your title tags Decide on your URLs Write your META Descriptions What keywords do you choose? Choosing the right keywords/phrases is paramount, so here are a few tips on making sure you find the right ones. 1. Open your mind First up, you’re ...

  You’ve worked so hard with your search engine optimisation strategy. All that blogging, article writing and, SEO copywriting and, rather expensive, SEO tweaks to your website structure have finally paid off. Proudly, you show everyone your website on the front page of Google for your chosen keyword. Fantastic, but before you head off to the pub to celebrate, there is a wee problem. Yes, your website is ranking superbly, but your analytics (and inbox) are showing that you have no traffic. Is that right? Can you really have a well ranking website, but not have any traffic? What’s gone wrong? Yes, it is possible for this to happen and it’s more than likely due to one of these reasons: You’re not really ranking at all Your keywords aren’t delivering (because you’re targeting the wrong ones) You’re simply not attracting the all important click Those ...

  Are you being tempted by the dark side? Are you looking for great results without the hard work? If you are, you are heading for a very big fall because the grass most certainly isn’t greener on the dark side. As an online marketer, search engine optimisation is vital for your survival. But the only effective way to boost your visibility is through an effective, white hat SEO strategy. It’s not a quick fix, it’s a long term solution that needs constant nurturing. So if that sounds like too much like hard work to you, perhaps you’d better rethink your online marketing  career. Creating a winning SEO strategy If ...

The SEO Low Down Google is constantly changing. It loves to keep internet marketers on their toes by changing the goal posts every so often. One of the most recent changes that you’re bound to have noticed is the introduction of Google Instant Preview. Now, when you enter a search term in the Google search box, each of your results will have a little magnifying glass next to it. Designed to help you search smarter, by clicking on the magnifying glass you bring up a preview of the web site so you can see in an instant whether it’s going to be of interest to you. So now, rather than having to open a site, scan it, realise it’s not for you, hit the back browser and start all over again – you can scan the results without leaving the page to ...

  Search engine optimisation – three words that can fill any internet marketer with dread. If you opt for the PPC (pay per click) route, you may see faster results but you’ll also experience the high price tag that tends to come with it. SEO may be slower but it’s a more economical long term solution. To get an SEO strategy that works, you’ll need 3 things: An SEO friendly website that is easy to navigate (for the reader and search engine spiders) Great content written by a professional SEO Copywriter Back links Yes, I know what ...

  Search engine optimisation – love it or hate it, it’s here to stay so you’d better get to grips with it. Before you ask, no I wouldn’t call myself an SEO expert. So why am I writing this post about it? Well, I am a pretty good SEO Copywriter – what makes me so sure? Well my own site is on the front page of Google for the term copywriter which is very competitive (getting on for 7 million search results) as well as several of my other keywords. Plus a number of my clients are also enjoying front page rankings. If you think writing SEO content is ...

  As an SEO copywriter I hate word count. It’s counterproductive and here’s why. Over the years I have worked on many SEO copywriting projects – some direct with businesses others for SEO web designers and companies. Most clients realise I know quite a lot about SEO copywriting and in particular how it works. Many of the sites I write for rank on the front page of Google for their chosen keywords – not least my own website which is on the front page of Google for ‘copywriter’ (out of about 6 million results). So as SEO copywriters go, I’m pretty good – even if I do say so ...

  If you are a business owner looking to get into online marketing and, in particular, search engine optimisation, don’t forget to think local. More and more people are searching for local companies through the search engines so it’s never been more important to ensure you have a strong local SEO presence on the web. Many companies concentrate their SEO efforts on fairly generic terms that relate to their products and services but forget about their geographical details. With the advent of increased and improved mobile search, it is vital you stand out in your local area. And the best way to do that is by utilising ...