Getting traffic

Content generation is vital if you want to boost your online presence. But how can you make sure people find your content? If it can't be found people won't read it, and if people don't read it there won't be a constant stream of traffic to your website. A bit of a problem. Well, this post looks at how you can make sure people find your content. Making sure people find your stuff 1. Research You are writing for a specific audience, therefore it's essential you research that audience and find out what they want to read about. What is it that interests them? What problems are they facing that they need help with? Basically, you can't start writing for them until you know the answers to those questions. 2. Call to action Once they do find your content, remember to ask them to do ...

You have a website, so you've got this Internet marketing malarkey nailed - right? Well, that depends on your traffic. You do get traffic, right? How many leads do you get through your website every week? At a recent networking event I was deep in conversation with a business owner about websites. I asked how his was working for him, how many leads it generated from his traffic. This was his response: "No, I don't have an ecommerce website so that doesn't apply to me. My website is there because a business is expected to have one. I means, it's not as if a business like mine will sell through a website, that's simply not possible." That kind of attitude to online marketing will mean that he'll probably never sell through his website. And the fact that it's not ...

Blogging is a great way to get your name 'out there' and share your knowledge with the world. Plus, it's a great tool to have as part of your search engine optimisation strategy because it will help you build back links to your website. But you already know that because you've already set up your blog and are ready to start writing. Are you ready to lead the life of a blogger? Do you have what it takes to generate an endless stream of interesting content that will keep your readers coming back for more? Blogging is a commitment. It can be hard work, but it can also be immensely satisfying and rewarding. So if you're not sure whether you've got what it takes, here are 5 things you're going to need if you want to succeed - how many do you have? 1. ...

    Google has been a God send for shopaholics everywhere. No longer do you have to spend hours trudging around over-heated stores. Now, you can sit and relax in the comfort of your own home and shop to your heart’s content. But as an online business, are you making the most of these leads when they come to you? Considering how most people shop today, once they’ve fired off an email to you, they will want a reply ASAP. So how quickly do you respond?   According to a recent survey by Insidesales.com and Omniture, it would appear that you don’t respond very quickly at all: Average email response time: 19 hours, 31 minutes (the optimum response time should be within an hour) Average phone response time: 36 hours, ...

  One of the most important aspects of your SEO strategy is the generation of back links. One of the best ways to do that is to blog. Constantly adding fresh content, in the form of blog posts, will help drive traffic to your website, enable you to build a constant stream of back links and attract links to your website. Blogging will also: Add value to your relationships with your customers Position you as an expert in your field Boost your online exposure because you’ll own more of the web No matter what your market sector, you can utilise the power of blogging to drive more traffic to your website and improve your rankings. Of course, you do have to come up with a constant stream of ideas. Idea generation Trust me, you have a wealth of ideas to write about – you just have to ...

  You’ve worked so hard with your search engine optimisation strategy. All that blogging, article writing and, SEO copywriting and, rather expensive, SEO tweaks to your website structure have finally paid off. Proudly, you show everyone your website on the front page of Google for your chosen keyword. Fantastic, but before you head off to the pub to celebrate, there is a wee problem. Yes, your website is ranking superbly, but your analytics (and inbox) are showing that you have no traffic. Is that right? Can you really have a well ranking website, but not have any traffic? What’s gone wrong? Yes, it is possible for this to happen and it’s more than likely due to one of these reasons: You’re not really ranking at all Your keywords aren’t delivering (because you’re targeting the wrong ones) You’re simply not attracting the all important click Those ...