Business cards

  Can a copywriter really help you with business card creation? You bet they can. The humble business card is often seen just as a way of leaving your contact details with someone and therefore they rarely fulfil their potential. In reality the business card should be seen as a mini marketing tool. Just as you’d carefully consider the contents of a brochure or website, the layout, contents, strapline and use of space on your business card is important if you are to create something that’s eye-catching and memorable. All too often business cards are anonymous rectangles of card with a few words printed in them – instantly forgettable. There are two sides to every story Many people forget there are two sides to every business card. The space on the back can be utilised to show the services you ...