Posts Tagged ‘keywords’

Keywords are the holy grail of online marketing and search engine optimisation. They are what stand between your website being relegated to being an expensive electronic brochure that no one ever sees, or being top of the search results in full technicolour glory. So, if you want to be 'top of the websites', you need to do some serious research.   Keyword research   Most people understand they have to target the keywords that their customers use to search for their products and services rather than the ones they think they use. And that means taking the time to do some serious research. But that doesn't stop some people going for very generic words. If you want to stand a chance of ranking for your keywords (and don't happen to have a multi million pound marketing budget), you must produce a list of keywords that are very specific. So if you ...

  What should come first? Your website or your keyword research. Unlike the chicken and the egg conundrum, this one is easy to answer – your keyword research should always come first. Researching your keywords (not guessing) is vital if you are going to get the most out of your web presence. The words you target will have a big effect on your website’s structure, which is why it’s vital you do it before thinking about your design. It’s not until you have your keywords that you can:   Create your SEO Copywriting Plan your anchor text link building strategy Decide on your site’s navigation Create your title tags Decide on your URLs Write your META Descriptions What keywords do you choose? Choosing the right keywords/phrases is paramount, so here are a few tips on making sure you find the right ones. 1. Open your mind First up, you’re ...

  Sally Ormond, freelance copywriter, comments on Kieron Hughes’ post “Using YouTube as a keyword research tool for SEO” that appeared on SEOMOZ.org When talking keyword research, most people think about what they’re selling (products and services) and probably their geographical location. For many people, the primary tool used is the Google Adwords Keyword Tool. But there is another, frequently overlooked possibility. YouTube. Yes, you would normally associate YouTube with hours of entertaining videos (and some not so entertaining) but it can also be used as an effective keyword research tool. I first came across this idea when I discovered a post on SEOMOZ.org ...

  Most people see press releases as off line marketing tools. But that doesn’t mean you should lose sight of the fact that they can also be published on online press release websites. The main advantage of that is that where printed press releases appear for just one day and then become someone’s chip wrappings the next, online press releases will be attracting a new audience for months or even years after its original release date. That’s why you should always write your press release to include your main keywords so it will continue to attract the audience you want. Although it is important you still follow the usual rules of press release writing. The usual rules apply Your press release should still: Be regarded as newsworthy rather than a thinly veiled advert Be ...

  If you are a business owner looking to get into online marketing and, in particular, search engine optimisation, don’t forget to think local. More and more people are searching for local companies through the search engines so it’s never been more important to ensure you have a strong local SEO presence on the web. Many companies concentrate their SEO efforts on fairly generic terms that relate to their products and services but forget about their geographical details. With the advent of increased and improved mobile search, it is vital you stand out in your local area. And the best way to do that is by utilising ...

  As an online marketer, it is vital you get your head around the various concepts of search engine optimisation. This is the most effective, long term solution to achieving great Google rankings. It’s also probably one of the most cost effective. But many companies are still opting for PPC campaigns instead. Although they can generate fast results, they are usually very expensive and not a great long term option. If you rely totally on PPC, what happens when your budget runs dry? Your website will disappear from the search results and your traffic will dry up. And if there’s no traffic there won’t be any sales. ...