The aim of your landing page is to focus on one thing - getting your customer to buy, sign up to your newsletter, downloading a free report etc. So the content of your page must to achieve that and only that. To illustrate this, let's take a look at an example of a landing page designed to give away a free report. The purpose of a landing page Why set up a landing page? Well, it's a great way to build your marketing list for a start. Plus, with a page dedicated to getting their email address from them in return for the report, there won't be anything to distract them. So, how do you make sure your landing page is focused on its task? 1. Above the fold That's a phrase you hear a lot. Basically, it means you should keep ...
Quite often, landing pages stand out like a sore thumb when you land on them. Normally, this is because they scream BY ME NOW in very large, colourful print. So how do they make you feel when you land on one? That you're about to be sold something so you just want to get out of there as fast as possible? You don't mind being overtly sold to, so you'll hang around for a read? Click away and head off in search of a real website? If you want to create a landing page, how do you go about it so it encourages people to stay? How can you convince people you're genuine? Generating trust Let's face it, if there's no trust, there are no sales. People hate being sold to, so if your landing page looks like one big sales spiel, it's probably not going to ...
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