Market research

Have you ever wondered how a copywriter is able to write about lots of different things? Every day they write copy about a vast range of products, services and industries, convincing the public to buy things. They must be creative geniuses with massive brains to store all that information. Of course, they could also be great researchers.   How to research your way to genius status When you think about a copywriter's day, you probably visualise them sitting in front of their computer writing. And that's all  they do until it's time to go home. Wrong. When starting a project a copywriter doesn't write straight away, before that happens they have to research. If someone asked you to build a house,  you wouldn't just rock-up at the site and start laying the foundations. You would have meetings to discuss the type of house ...

  Finding out what they really want There is one sure fire way of finding out what your customers are looking for – ask them. They can tell you if your products/services are providing what they’re looking for, whether your customer service is hitting the mark and how they would prefer to interact with you (email, social media, telephone etc.) So what’s the most effective way of conducting your research? Here are a few ideas you could try. 1. Ask them directly Talking to your customers – scary thought but quite effective. Whether it’s face to face, on the phone or using social media ask ...

  Yes, I know – if you could answer that, marketing your business would be a doddle. You’d be able to second guess precisely what they want, provide it for them and keep them happy forever. That’s a nice dream but it will never be a reality. The dilemma is that your products and services have to fit the needs of your customers – if they don’t, they won’t sell. One of the biggest mistakes businesses make is to believe that their customers want what they want. Let’s think about that for a second. I enjoy going to the gym, watching F1 and going out to dinner. So does that mean ...