Market research

  Finding out what they really want There is one sure fire way of finding out what your customers are looking for – ask them. They can tell you if your products/services are providing what they’re looking for, whether your customer service is hitting the mark and how they would prefer to interact with you (email, social media, telephone etc.) So what’s the most effective way of conducting your research? Here are a few ideas you could try. 1. Ask them directly Talking to your customers – scary thought but quite effective. Whether it’s face to face, on the phone or using social media ask ...

  Yes, I know – if you could answer that, marketing your business would be a doddle. You’d be able to second guess precisely what they want, provide it for them and keep them happy forever. That’s a nice dream but it will never be a reality. The dilemma is that your products and services have to fit the needs of your customers – if they don’t, they won’t sell. One of the biggest mistakes businesses make is to believe that their customers want what they want. Let’s think about that for a second. I enjoy going to the gym, watching F1 and going out to dinner. So does that mean ...