Adverts

Writing your own copy constantly can lead to a problem—how long is it before you run out of things to say? Before you know it all your marketing materials look and sound the same. Customers start getting fed up seeing the same old messages again and again. So how do you overcome this? What can you do to freshen up your approach and offer something more innovative, eye-catching and exciting? Doing a 180 Keeping your marketing collateral fresh and exciting is vital if you want to remain at the forefront of your industry. When things start to get a bit stale it’s time for a 180 degree rethink by looking at your products and offers from a different angle. Let’s look at an example to see how this can ...

Psst. Come here – did you know there are millions of adverts everywhere you look? They’re on websites, in brochures, newsletters, emails… Do you want to know how to make yours stand out? Take a look at what your competitors are doing…and then do something completely different. I bet if you were to study the adverts in your industry you’d see a common theme running through them. It might be in the copy, it might be in the design, it’s probably in both. The problem is you are all selling similar products and services so if you want yours to be noticed, you have to be different – you have to stand out from the crowd. When you run a business, it becomes your life. You live and breathe it every day so it’s not surprising that you become blinkered in your ...

  You may have spent hours putting together a pretty advert which is very informative. Great - I'm sure you're very pleased with it, which you should be assuming you weren’t hoping to make any money from it. But I have a feeling the main reason for going to all that trouble was to make money so you may have a problem. You've just blown your marketing budget on a nice piece of paper that won't sell. The copywriting (or sales writing) on your advert is there to perform 2 functions – it tells your reader what your product is but it must also be persuasive enough to make them buy it. Not always an easy combination to achieve. ...

  Advertising is a necessary evil for business owners. It is the ultimate cat and mouse game.  Your mission - should you choose to accept it - is to create an advert that will sell to your reader without them realising it. Why? Because most people don't like being sold to. It makes them feel manipulated so you have to do it in such a way to make them feel as though it was their idea to buy your product, not yours. Many people think it is fairly easy to put an ad together – throw a few graphics or images together, add a splash of colour and a few words and, hey ...