Posts Tagged ‘email copywriting’

When you employ email marketing as part of your overall marketing strategy, you are bound to experience some level of churn (the number of subscribers lost over a period of time). Your churn can come from a number of reasons: Unsubscribers who are bored of your emails Those who no longer require the information you send Those clearing out their inbox and you just happen to me on their 'cut' list Emails bouncing back Spam complaints It's a fact of life and all businesses will experience it to some degree. You'll never escape from it completely, but you can take steps to reduce it. 1. Trust and honesty The strongest relationships are built on trust and honesty. So, when someone signs up for your emails, make sure you tell them what they will receive and when - and stick to it. If you ...

Is email marketing part of your marketing strategy? If so, I bet you’ve pondered long and hard about how to get your emails opened. Much of the problem you face is that, ultimately, the success of your email is determined by the type of day the recipient is having. So, it’s not surprising it can be a frustrating activity. Boosting your open rates There are 5 simple strategies you can take to give your open rate a bit of a boost. They aren’t new and they’re hardly earth shattering, but they do work. 1. When do you send? Believe it or not, the day you choose to send your email will have a big effect on your open rate. As a general rule, it’s best to avoid Mondays and Fridays. As you would expect, most people are either catching up on work from the weekend ...

  What kind of success rate are you getting with your email marketing at the moment? Pretty good or could do better? Your electronic marketing strategy should be constantly evolving – test, test and test again until you create the optimum format and content strategy for your audience. Just in case you’re looking for inspiration to inject some new life into your efforts, here are a few tips that might just help you improve your stats. 1. Mobile More and more people are reading their emails from mobile devices so you must find out how your email looks. Not only that but you have to ...

  Regular communication with  your customers is a great way to keep them informed and to keep your name firmly etched in their minds. One of the most effective ways of doing this is through email marketing.  New subscribers will eagerly await your first email to land in their inbox. They will probably continue to welcome them until, one day, the honeymoon period is over. You will begin to realise your emails aren’t being opened as often (or at all); your messages are now unloved, unopened and unwanted. What do you do? Panic? Send flowers? It’s time to take action. Fighting email marketing ...

  Email marketing is an excellent way to your message out to potentially thousands of people instantly and relatively cheaply. But if you don’t do it right your emails will simply be deleted and remain unopened. So successful email marketing doesn’t start when you begin to compose your email copy, it starts when you begin to devise your strategy. You do have a strategy – right? Step 1 – Back to basics At this point in the process you’ve made the decision to start an email marketing campaign. Great, so what’s next? Well, before you start writing there are a few things you need to think ...

  If you a business owner today the likelihood is that you dabble in email marketing, or at least have started to think about it. Email has opened up a new and effective way of keeping in touch with your customers quickly and relatively cheaply. You can use the emails to give great information, keep them up to date with industry news as well as new products, services and offers. It only takes a few seconds to communicate with thousands of people. Because email marketing is a hot topic, I have written numerous posts about it, such as: How to build your email marketing list Email marketing – Welcome How to be an email spammer

  Businesses everywhere are beginning to appreciate the benefits of email marketing. It is a form of marketing that can be done cheaply and on a massive scale. It’s never been so easy to get your message out to your market place. But not only is it fast, its results are also measurable. With today’s sophisticated software you can track who opens your emails, what links they click on within the email, what they do once they’ve made that click. This kind of transparency helps you hone your email marketing, constantly improving it to make sure it’s giving your customers what they want. Testing the effectiveness of ...