Posts Tagged ‘link building’

Link building is a vital part of your SEO strategy. Google uses the links that point to your website to judge its authority - the more relevant links it has, the higher its authority is deemed to be and so the higher it will rank. Therefore every external link pointing your way acts as a vote so long as it is: Relevant to your site Comes from an authoritative site Of high quality (i.e. from a trusted site) So how do you get such sites to link to you? Generating link love Knowing you need links and getting them are two very different things, so where do you start? Well, firstly there are directory submissions. Find those that are relevant to your industry and enter your details and you'll get a link back to your website. Many are free, but some may charge. Then the best ...

One of the most important parts of your search engine optimisation strategy is link building. They are essential if you are to achieve and maintain good rankings. But how can you be sure you're using the most effective anchor text linking structure? For many people, that just involves using their keywords as their anchor text. But with Google's growing sophistication you should be looking to mix up your linking by also using contextual anchor text. What that means, is to use something generic, like 'click here' but in close proximity to your keywords. To explain all this further, I found an interesting article on Seomoz.org. They conducted an experiment using both methods - keywords and contextual anchor text - with some very interesting outcomes. Go and grab a coffee and use the link below to take a look at what they discovered and start ...

When it comes to search engine optimisation strategies, there are a number of elements that must be addressed: Keywords Well designed website Title tags and META Descriptions SEO copywriting Links The first 4 are all vital to your SEO success, but number 5 is possibly even more important. Your link building strategy is the engine that will keep your SEO campaign going. Harness some Google love Building links is, quite possibly, the most important on-going SEO element. Each link to your website acts like a vote to its authenticity and relevance. Therefore, the more you have, the more Google will love you. That doesn't mean you can rush out and get any old links - the process has to be done consistently, over time. Short cuts (such as link farms and paid linking) will be frowned upon. Every link must be genuine and relevant to your website. By the way, if you think Google won't bother checking ...

Search engine optimisation doesn't have to be scary. Despite the claims of some, anyone can make simple SEO checks on their website that will make a difference to their rankings. Of course, you must have a strategy in place (and stick to it) if you want to be really successful. So, if you're ready, let's get to it with check number 1. 1. Design For most companies (yes, you too), the look of their site is everything. They invest vast amounts of money on the design of their site because they want it to look 'nice'. Well looking nice is all well and good, but if it doesn't appear in the search results no one is going to see it. Custom built websites are great if you work with a team that are as good with SEO as they are with their creativity (a rare combination). Whether you like them or not, template websites tend ...

  Your headline is the make or break of your article. If it doesn’t immediately grab attention, a reader is unlikely to read your article  - regardless of how many hours you slaved over it. Many online marketers write articles because they know they are a great way to build backlinks which are vital to any SEO strategy. So a steady stream of them (written either in-house or by using a professional copywriter) will boost your visibility on line and position you as an expert in your field. But because it’s such a popular marketing tool, there are an awful lot of articles out there. That means, if you ...

  Getting someone to find your website is one thing. Encouraging them to read your content while they are there is something entirely different. If you market your business online you probably spend hours producing content that is designed to promote you and your business and build links. To target your audience you would have done a mountain of research to come up with a list of topics for your blog posts, articles and website copy.   Once you’ve uploaded your fantastic value-laden information and hit publish… …absolutely nothing happens. No matter how often you check there are no tweets (not even ...

    If you’re into search engine optimisation the chances are you’re also a keen article marketer as it’s one of the most effective ways of boosting your web presence. Not only will it help you ‘own more of the web’, it will also position yourself as an expert in your field and generate those all important back links to your website. But your article marketing will only be effective it if is quality content that you’re putting out. It must be: Well written Written to addresses the needs of your readers Something that gives value ...

  You’ve done your keyword research, you’ve designed your website so it’s easy for your readers to navigate, you’ve even found an SEO copywriter to write some great, targeted copy that your visitors will want to read. So what’s next? That is just the start of your search engine optimisation strategy, if you want it to continue to work and bring in great rankings you’re going to have to become an active link builder. How do links help? Let’s go back to the beginning. Every web page is given a Page Rank (a number ranging from 0 to 10 to illustrate your page’s value with 0 being the lowest). ...

  Search engine optimisation – three words that can fill any internet marketer with dread. If you opt for the PPC (pay per click) route, you may see faster results but you’ll also experience the high price tag that tends to come with it. SEO may be slower but it’s a more economical long term solution. To get an SEO strategy that works, you’ll need 3 things: An SEO friendly website that is easy to navigate (for the reader and search engine spiders) Great content written by a professional SEO Copywriter Back links Yes, I know what ...