Posts Tagged ‘UK copywriter’

The writing of articles and article marketing is one of the best and fastest ways to market your business. As a copywriter it is something I have been doing for sometime to great effect. Don’t believe me? OK then, I’ll prove it. I have put together 7 ways you can benefit from articles. Are you ready? 1) Articles quickly position you as an expert in your field By writing articles you'll be setting yourself apart from your competition. You'll never have to grab a chair, climb on it and yell "listen to me, I'm an expert!" Your articles do that for you. 2) Articles are an army of 24/7 salespeople Once your articles are ...

  The world is becoming more and more virtual every day. As a website copywriter it is my job to help you to create an engaging website that's interesting, relevant and converts visitors into customers – no pressure then! You might think your website already satisfies these criteria, but it is worth reading on just to check. I'm sure you've come across many a website that has been unreadable. I’m not just talking about dodgy copy that has been over stuffed with keywords, or bad translations of foreign sites. What I'm getting at is those sites that are literally unreadable because of the layout and colours. I ...

  Ask any freelance copywriter what is one of the most essential elements in their marketing  armoury, they'll say your call to action. Your call to action is undoubtedly one of the most powerful parts of your copywriting. Let's assume your copy has been compelling enough to keep your reader engrossed to the very end, you have them in the palm of your hand, they're ready to buy so you'll want to make sure your copy ends on a bang not a whimper. 8 crucial desire drivers for your call to action Your call to action has to convince your reader to take action - it's your ...

You would think it is common sense to survey your customers now and again wouldn't you. So why do so many businesses fail to do it? There is only one way you'll find out whether your products and services provide what your customers need and expect - by asking them. Customer research is vital to keep ahead of the game in a competitive market place. Sitting in your meeting room brainstorming about what you think your customers want won’t give you a true opinion. You are so much in love with your products and services you'll see everything through rose tinted specs. The only people who can give you a true picture are ...

One of the hardest parts of my job as a freelance copywriter is working out exactly what to say to make someone buy. Everyone is different, every product is different. Wouldn’t it be great if you inherently knew exactly what to say to make someone buy from you? Well, that is pretty much what I hope this article will do. You see, people have to justify their buying decisions, so all you need to know is how they go about it - simple! How many times have you bought something you didn’t really need but you wanted? Come on, own up - I know I have one or two pairs of shoes I ...

  Words can be very powerful. Believe it or not, the English language is full of words that will make people act the way you want them to. They will buy, they will contact you, they'll even hop up and down on one leg whilst waving their arms around - OK, maybe not the last one. What am I talking about? OK, let me ask you this. What is the purpose of copywriting on your adverts, brochures or website? The answer is simple – it is designed to make your reader buy. Now and again your readers may need a nudge to get them to arrive at that buying decision. So, the words ...

  Q: What is the one thing that freelance copywriters are always asked for? A: Snappy or punchy copy. But of course, when you actually probe a bit deeper and ask exactly what they mean by ‘snappy copy’ and the response is usually along the lines of: “Erm…you know…snappy…punchy…that sort of thing.” Hmmm, very useful. If a copywriter is going to produce powerful copy, they need to fully utilise the one tool they have available to them - the power words. We're not talking about incredibly complex words here. The words they use are very basic, simple words that don’t require defining or explaining. Your reader shouldn't need ...

Following on from my last article, we're now going to discover how you can attract your readers' interest in what you are selling. How do you do that? Well, your reader has a problem – they are feeling stressed, bored or unfulfilled. It's down to you to find a way to tie your product to their problem as the solution. A metaphorical arm around their shoulder Freelance copywriters can be described as counsellors. We have to be able to show our readers that we understand how they feel. We then we promise to take the problem away - all  they have to do is buy your product. The golden rule here is to make sure you write about the solution not the problem – negativity won't help your case. Think about this question - ‘How will my reader’s life be ...