Have you always been led to believe that SEO copywriting is a complex beast that only a few ‘chosen ones’ can master? Well, it’s not that difficult so long as you remember one important thing, it’s still web copy, so it should be written…
What is your brand? A simple enough question, but one that leaves many people scratching their head. If you think you know, write it down as simply as possible and put it to one side. After reading this post take another look at it…
If you automatically answer to the question - why do you have a website? - is… Because everyone else has got one …you could be in trouble. Yes, being in business today means you are expected to…
Hands up if you’ve “we’d” all over your website. There are oodles of websites out there suffering from this very embarrassing condition, simply because it’s full of…
We all want happy customers that return to us time and again. As, for many customers, your website will be their first contact with you, it must give them the…
Search engine optimisation doesn’t have to be scary. Despite the claims of some, anyone can make simple SEO checks on their website that will make a difference to their rankings.…
Search engine optimisation can seem like an unfathomable language at times. Working our what your keywords should be, organising your site structure and building back links are all part of this, at times, mystical…
How do you know if you have a piece of good copy or not? Can you tell, just by looking at it? Annoyingly, the answer is…
Why is it that so many corporate and professional business services websites are written in a stiff and formal tone? Granted, they are serious businesses, but that doesn’t mean that to portray a sense of professionalism you have to use intensely complex language. The result is generally,…
If I asked you to give me an example of powerful copywriting what you say? Something that catches your attention immediately A headline which draws you in Simple to read copy with lots of headings Hopefully your answer was something along those lines. Powerful copywriting is all…
