Marketing | Briar Copywriting

Scrooge Sucked At Marketing. Don’t Be Like Scrooge

Marketing needs money. Scrooge didn’t like parting with money, hence his marketing sucked. You have a choice: you can be like Scrooge, or if your business is…

Be Different With Your Marketing And Stand Out

A few years ago I wrote a blog about daring to be different. It’s something you know you should be, but it takes a brave soul to…

Joining The Dots Marketing

Dot-to-dots were great, weren’t they? I used to spend hours with those books creating slightly jagged looking pictures as I shakily joined the dots together. Marketing your business is a bit like doing a dot-to-dot. A lot of companies produce content;…

5 Reasons Why Your Writing Sucks

It’s official; your writing sucks. Your web content fails to attract people, your blogs are instantly forgettable, and your newsletters fall flat on their faces. Or at least they would if they had…

Your Marketing Must Focus On One Idea Only

“The number of ideas to use in an ad should be odd – and three’s too many.” Timo Everi, Hasan & Partners Helsinki Working…

Content Creating - The Number One Mistake You’re Making

Content creation is a big part of running any business. It doesn’t matter if you’re a one-person band or a multinational corporation,…

Why You Need A Tone Of Voice Guide And How To Create One

In the online digital world, your tone of…

The Benefit of Print Newsletters Over Email Newsletters

I get it, everything is going digital so it makes sense to send your newsletters by email. It’s fast and cheap, especially if you have a…

Move Over E-Commerce, It’s Time For C-Commerce

No, I haven’t been at the gin. C-commerce is all about the connected experience. Your customers no longer want the crude and clunky online sales experience they’ve been…

Why Your Marketing Should Be About The Why And Not The What

The vast majority of business write website copy that focuses on what…