Google+ is shutting down. From its launch, its performance has been disappointing, but that’s not what prompted the decision to close its doors. The reason behind that it a security breach. According to searchenginejournal.com: During a…
What is it? If you’ve…
This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…
Google local is a great way to get your business noticed, so it’s important you’re…
Should you really be using G+ as part of your marketing strategy, or is it a complete waste of time. Before we explore that further, let’s take a look at its evolution: It…
Oh God, not SEO again! Yeah, yeah, I’ve heard it all before – get a bunch of keywords, stick them in your site, people will…
For a number of years, Searchmetrics has been compiling reports about Google’s ranking factors to help developers and SEOers get to grips with what the search giant is looking for. Their latest report…
In my last post I talked about creating Adwords adverts with FOMO (the fear of missing out). But what about the rest of the advert? Google doesn’t give you…
What the hell is FOMO? It’s the holy grail marketers love. It preys on the insecurities of the buyer. It’s the Fear Of Missing Out. It can be generated through time limited offers,…
Ranking well in the search results would be easy if you had a crystal ball, but I’m guessing you don’t. That’s why mere mortals like you and me have to rely on the opinions of experts. That’s why I wanted to…
