If you’re looking for a universal remedy to your marketing woes that will convince everyone that comes into contact with your content that they must buy from you-you won’t find it. Nope, not even professional copywriting…
How to brief your copywriter is a subject I’ve talked about before, but it’s something that’s vital to the success of your copywriting project. Marketing projects come in all shapes and sizes: website…
Junk mail is the bane of modern life (well, one of them) but email marketing is fast becoming a blight of equal magnitude. It’s popular because…
(How a Copywriter Overcomes Your Readers’ Objections) Marketing your business would be so much easier if your potential clients could not say no. Although there are some people out there that like to…
Your home page shouldn’t say anything about you. What? It should instead focus entirely on the benefits your customer will get if they buy from you.…
Am I trying to commit professional suicide? No, just being my usual open and honest self, while having a quiet vent about…
Really? Keywords in your social media profiles? But keywords are just for websites and stuff, aren’t they? Well, let me ask you this – why do you use keywords…
Internet marketing and all its associated skills change faster than a cheetah on roller skates (couldn’t find an image of that anywhere). New technologies force web designers to adopt…
Consumers are drowning in a flood of content. Everywhere you look, someone is writing an article about something or other. Some are great and well worth…
Being a copywriter is a lot like being an annoying child. I have a favourite…
