search engine optimisation | Briar Copywriting

search engine optimisation

11 Google Ranking Factors You Should Know About

With so much conflicting information on the internet, how can you be sure you get the real deal when it comes to Google’s ranking factors? The…

What SEO Copywriting Is Not

Were you hoping to read a post about how to do SEO copywriting well? Prepare to be disappointed. Mind you, if you’re desperate to know about that, you can read about it in my earlier post:…

Off-page SEO Isn’t Just Link Building

In the words of Moz Blog: “Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for…

SEO Success Factors - Infographic

For every online marketer, SEO (search engine optimisation) is a necessary evil. Why evil? Mainly because people see it as a mystical and complex monster that only a few understand. The real fact is that SEO…

Link Building in 2016

I hesitate to say that search engine optimisation (SEO) has changed a lot over the years, mainly because, if you’ve been doing it properly, it hasn’t really altered much at all. High quality content has always been important, as has…

Looking at SEO From Google’s Perspective

For a number of years, Searchmetrics has been compiling reports about Google’s ranking factors to help developers and SEOers get to grips with what the search giant is looking for. Their latest report…

How to Write Content That Ranks in 2014 [Infographic]

I’ve lost count of the number of times I’ve written about how to create copy that gets ranked. Time and time again I’ve…

How to Structure Your Website’s SEO

This blog first appeared on our sister blog, Freelance Copywriter Blog. Over the years I’ve written a lot about search engine optimisation (that link will take you to a series of posts covering…

The Simple Answer to Search Engine Optimisation

SEO and SEO copywriting is a vital part of any business’s marketing, but it can also be one of the biggest pains. Not because it can be a bit complex,…

SEO Copywriting Revisited

Nothing ever stays that same - ain’t that the truth? What was billed as the latest ‘big thing’ a few months back is now suddenly passé as a new kid lands on the block. Or, methods suddenly change that make a complete mockery of…

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