One of the toughest parts of copywriting is coming up with an endless stream of inspiration for website content, brochures, landing pages, emails, newsletters and every other form of marketing you can think of. Everything you…
The marketing trigger that will increase your sales Marketing – you can’t run a business without it. Whether you’re a social media fanatic, blogging hero, content writer extraordinaire, or a wizard at email marketing there’s one thing you must do in…
Are you tired of seeing huge long swathes of text on web pages? They’re not very inviting are they? You may start reading…
Professional copywriters use their experience and expertise to write copy that: Engages and grabs the attention of the reader Persuades them that your product or service is for them Convinces them to buy Compels…
This post originally appeared on our sister blog, Freelance Copywriter’s Blog. A good piece of writing is one of those things that’s hard…
Why would you want to keep your copy invisible? After all, you’ve spent hours creating it, surely you want people to read it, love it and see what a great writer you are. Well, that’s half the problem. If you’ve written…
What is copywriting? Well, it’s not all about red-hot grammar, spelling and punctuation, although that obviously helps. Instead copywriting is about talking and engaging with your audience and showing them how much their lives would be improved with your product or service. So, in any copywriting assignment, the…
Words are very powerful things. The way we speak, the phrases we use and the words we choose all say something about the people we are. Within seconds the person…
Every day we are surrounded by marketing messages. There’s no getting away from them; they’re on the TV, in magazines, on the radio, plastered along the sides of buses, taxis,…
Copywriters, in a strange way, are a lot like doctors. We use our skills to find someone’s pain point (a challenge they are wanting to overcome) and to help them overcome it by offering them the panacea…
