Direct mail | Briar Copywriting

Direct mail

How to Write a Sales Letter That Wins Every Time

OK, let’s start at the beginning. The title of this piece is a wee bit misleading because no single formula…

Direct Response Marketing – The Magic Ingredients

Life would be so much easier if we all have a crystal ball. But we don’t, so we have to rely on good old-fashioned research with a dash of copywriting…

Direct Mail: Why You Must Stay Focused

Direct mail letters, when done right, are not cheap. That doesn’t mean you should abandon the idea of using a professional copywriter and go for the DIY…

Why Your Sales Letters Aren’t Working

You would think that writing a letter would be easy. Ok, most of today’s communications are electronic, so the art of letter writing is on the wane, but the act of committing your…

Sales Letters - Finding the Perfect Recipe

There is no real mystery about how to create a compelling sales letter. The approach you use will depend on the aim of the letter, the audience you’re addressing…

17 Ways a Copywriter Will Help Your Business

It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the…

Sales Letters That Sell

Sales letters have been around for a long time. The way they are constructed has changed very little and, being an off line form of marketing will remain that way. That said there are a lot of really bad sales letters…

How to Create a Successful Direct Mail Letter

Although there are many different uses for the direct mail letter, they all have common characteristics that make them successful. Of course, your list and your offer…

How To Direct Mail

Direct mail has always been a very effective marketing tool – but only if you get it right. It won’t have a place in every business, especially with the advances in online marketing. But it is still very much…

Sales Letters – Getting Your Reader to Focus

OK you men out there – we know what’s on your mind. Don’t try to deny it, I read somewhere that you think about sex every…

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