copywriter | Briar Copywriting

Why Your Website Copywriting Will Differ From Your Other Content

During your initial briefing meeting with your copywriter, you discussed your website copy. You spoke eloquently about your company and…

Copywriters Should Compete On Quality Not Price

Copywriting is a highly competitive industry. A quick Google search will identify numerous companies offering writing services, from agencies to freelancers. Some will have oodles of experience; others will be…

How To Find The Right Copywriter

Finding the right copywriter isn’t an easy task, which is why it shouldn’t be left until the eleventh hour. However, quite often the copywriter is the last team member you think of. The panic…

The Best Copywriting Is Not Born From Experience

Potential clients constantly ask copywriters around the world if they have experience in their industry. If, as a client, the answer you receive is “yes, actually the majority…

Has Your Content Gone Stale?

Just like your favourite cakes and biscuits, your content will go stale after a while if neglected. It can happen without you realising. Once day your website is performing pretty well and the next, nothing. Your rankings…

Why Copywriting Matters (Without The BS)

Copywriting matters because… Come on don’t roll your eyes like that. This isn’t going to be one of those lengthy posts that harps on about the fact that copywriting is an art form. Alternatively,…

Why Hire A Copywriter If You’re Going To Change Their Words?

Here’s the scenario: you’ve found a brilliant copywriter to work with you on your website. During…

The Psychology of Copywriting

“Communicate in the same language that your customers’ speak.” That’s always my advice to clients. Most of the time, they trust me and together, we create engaging content that works. Other times, my advice is over-ridden. Despite crafting copy that draws…

Content Marketing Doesn’t Have To Be Hard

The daily grind of creating fresh long-form content to keep your readers (and the search engines happy) is a huge task. It can, at times, feel as though you’re scaling…

Why Your Copywriter Will Give You What You Ask For

The most important part of any copywriting project is the briefing. This will show your writer what you’re looking…