I was having a browse on the internet the other day and came across a blog post by dorisandbertie.com that made me smile. It wasn’t because it was exceptionally well written (although it is), it’s not because it was about the latest…
Marketing budgets have never been tighter, I get that, but that doesn’t mean you should start to skimp on the important stuff. I have noticed a trend recently in…
Every organisation needs content. Whether it’s for sales and marketing, internal communications, or public information, content is the driving…
It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the…
That would be a dream come true, wouldn’t it? Content that you create wins an award. Wow. But that thought should never…
Do you know the single most important golden rule that you should always follow when briefing a copywriter? It’s quite obvious really, but often gets overlooked. If you’re not sure, let me tell you a story.…
This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…
What qualities do you look…
On the face of it, writing content should be the easiest thing in the world. You have a product or service to…
Can I ask you something? What’s the point in going to all the time and trouble of finding a great copywriter if you’re going to ignore everything she says or does? There must…
