Copywriter | Briar Copywriting

Copywriter

Scrooge Sucked At Marketing. Don’t Be Like Scrooge

Marketing needs money. Scrooge didn’t like parting with money, hence his marketing sucked. You have a choice: you can be like Scrooge, or if your business is…

Why Your Website Copywriting Will Differ From Your Other Content

During your initial briefing meeting with your copywriter, you discussed your website copy. You spoke eloquently about your company and…

Copywriters Should Compete On Quality Not Price

Copywriting is a highly competitive industry. A quick Google search will identify numerous companies offering writing services, from agencies to freelancers. Some will have oodles of experience; others will be…

Copywriting For Sole Traders

I appreciate that, as a sole trader, you don’t always have the budget for a professional copywriter. However, that doesn’t mean what you need to say isn’t important. That’s why I’m digging this post from the archives. It gives you an…

How To Find The Right Copywriter

Finding the right copywriter isn’t an easy task, which is why it shouldn’t be left until the eleventh hour. However, quite often the copywriter is the last team member you think of. The panic…

How To Bring Your About Page To Life

What is the purpose behind your About Page? Building trust. When doing business in the online world, trust is a tough nut to crack. You don’t get…

The Best Copywriting Is Not Born From Experience

Potential clients constantly ask copywriters around the world if they have experience in their industry. If, as a client, the answer you receive is “yes, actually the majority…

Invest In Copywriting And Your Customers Will Invest In You

Yes, I know, another post about professional copywriting being worth its weight in gold. The fact is that when you…

Has Your Content Gone Stale?

Just like your favourite cakes and biscuits, your content will go stale after a while if neglected. It can happen without you realising. Once day your website is performing pretty well and the next, nothing. Your rankings…

Why Copywriting Matters (Without The BS)

Copywriting matters because… Come on don’t roll your eyes like that. This isn’t going to be one of those lengthy posts that harps on about the fact that copywriting is an art form. Alternatively,…

RSS Feed