Your Content Should Revolve Around One Idea
Your new product or service is ready to marketed. You’ve designed your website and marketing materials and found the perfect copywriter to work with you on the content. Your…
Copywriter
What Comes First? Website Design, SEO, or Content?
You need a new website because you’ve either started a new venture, or your old one needs updating. You know you need a great design. You…
Marketing: The Power of You
What is the point of marketing your business? To draw in customers who want to buy your products and services, right? So if you know that, why are you driving them away? In my experience, most…
Great Copywriting Takes Longer Than You Think
Every copywriter comes across this problem. Practically every new client will take this stance when it comes to negotiating the fee for a piece of work. What is it?…
How to Diversify Your Supply Chain
As a corporate, your supply chain matters. You want to sure you have the best suppliers providing you with the best products and services at the best prices and service levels. Your tendering…
Corporates and Copywriters - why a virtual relationship works
Every business needs content. Organisations everywhere are faced with an uphill struggle trying to keep up with demands for external marketing, internal…
Does Emotion Really Motivate People to Buy?
This article is very short and sweet. Ask any commercial copywriter and they’ll tell you the best way to get people to open their wallets and buy is by…
What is a Copywriter?
I was having a browse on the internet the other day and came across a blog post by dorisandbertie.com that made me smile. It wasn’t because it was exceptionally well written (although it is), it’s not because it was about the latest…
How Involved Should You Be in Your Copywriting Project?
Your website is in dire need of a revamp. The new design is ready and now you’ve turned your attention to the content.…
Yes, Your Copywriting Project Does Need Research
Marketing budgets have never been tighter, I get that, but that doesn’t mean you should start to skimp on the important stuff. I have noticed a trend recently in…
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