Copywriting isn’t about grammar? Before you shoot me down in flames, hear me out. I know some reading this won’t agree with me. For many, grammar comes before everything else; it’s the most important aspect of written communications; it’s what…
One of the biggest issues I find in the marketing world is clients not knowing what their priorities are. Or, to be precise, they think they…
In the old days, you would market your business through adverts, direct mail or word of mouth. A recommendation would be enough for someone to seek you out to do business with you.…
In my experience, most people think that copywriters…
If you thought that a copywriter only created content, you wouldn’t be alone. After all, that’s what the name of the profession suggests. Content, in all its forms (written, verbal, etc.) is vital for every business,…
This post is for all the copywriters out there. Regardless of your experience, perfectionist nature…
It hurts, doesn’t it? You’ve hit a metaphorical brick wall and are at a loss as to what to do. You’ve tried all sorts of things, asked for advice and scoured the internet for inspiration. Finally, you’ve landed on my website, and I have the answer you’ve…
There is no real mystery about how to create a compelling sales letter. The approach you use will depend on the aim of the letter, the audience you’re addressing…
Brand personality and that touchy-feely stuff are what marketing is all about these days. Companies are catching on to the power of…
