Sales Letters - Finding the Perfect Recipe
There is no real mystery about how to create a compelling sales letter. The approach you use will depend on the aim of the letter, the audience you’re addressing…
copywriting tips
Customer Letters - What Do They Say About You?
Brand personality and that touchy-feely stuff are what marketing is all about these days. Companies are catching on to the power of…
Marketing: The Power of You
What is the point of marketing your business? To draw in customers who want to buy your products and services, right? So if you know that, why are you driving them away? In my experience, most…
It is a Wise Businessperson Who Takes Advice
If I’ve said it once, I’ve said it a hundred times; you know your business better than anyone else. But that does not mean you should…
Copywriting 101 - The Art of Listening
A professional copywriter does several things really well: Writing Researching Listening It’s that last one that I want to look at. On the face of it, listening doesn’t seem…
How to Give a Complete Copywriting Brief
You are looking for a copywriter to create your website copy because: You don’t have the time You don’t have the skills or knowledge to write effectively for the…
How to Find The Most Powerful Benefit Your Product Offers
You don’t need me to tell you that the most powerful marketing content is dominated by benefits. They are…
The 5 Mistakes You’re Making When Writing Your Content
Come on, writing copy can’t be that hard, right? After all, you’ve read all the advice from the copywriting greats, you keep…
Is Plain English Dying in the Workplace?
This is something I come across more and more when I meet clients. During meetings, the initial plain English is replaced by an incomprehensible babble of nonsensical words and…
How to Brief a Copywriter
Do you know the single most important golden rule that you should always follow when briefing a copywriter? It’s quite obvious really, but often gets overlooked. If you’re not sure, let me tell you a story.…
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