marketing tips | Briar Copywriting

Why Time Limited Offers Work So Well

You see them everywhere. “Offer ends Tuesday.” “Hurry, this offer is only available for 24 hours.” Why is the time limited offer so effective? In general your customers (and…

How to Make Your Copywriting Stand Out

Every day we are surrounded by marketing messages. There’s no getting away from them; they’re on the TV, in magazines, on the radio, plastered along the sides of buses, taxis,…

Copywriting - Pain and Pleasure

Copywriters, in a strange way, are a lot like doctors. We use our skills to find someone’s pain point (a challenge they are wanting to overcome) and to help them overcome it by offering them the panacea…

Engaging Your Reader Through Copywriting

This post originally appeared on our other blog, www.freelancecopywritersblog.com, but we also wanted to share it with you here. The written word is a powerful tool when used correctly. The effectiveness of all your written marketing…

How to Sell Without Selling

How on earth can you sell without selling? Well, if you want to sell well, it’s a concept you need to get to grips with. You see many companies that write their own marketing materials tend to…

What is Tight Copy?

Tight copy? Does that mean writing: Nope. Tight copy is a way of writing a clear sales message that’s to the point - i.e. no superfluous waffle. If you fill your copy with unnecessary adjectives and go round the houses before…

Copywriting and Researching go Hand in Hand

Have you ever wondered how a copywriter is able to write about lots of different things? Every day they write copy about a vast range of products, services and industries,…

The Power of a Guarantee

The one thing stopping a lot of people offering a guarantee is the though that, if they do, loads of people will use it as a way of getting their money back, which will cost a fortune.…

Marketing and Connecting Through Social Media

Q: Should you be using social media? A: Yes. Q: Should you be selling through social media? A: Yes. Q: Should you be connecting and engaging with your customers/audience through social media? A: Yes.…

How to Get Your Facebook Fans to Visit Your Website

For those of you who are still not convinced about having your business on Facebook, take a look at a…