Warning: Testimonials Can Harm Your Business
On the face of it, testimonials have always been good for business. Potential new customers seek them out for reassurance. Reading what others have said gives them a good idea about the levels of…
Using testimonials
How to Sell Without Selling
How on earth can you sell without selling? Well, if you want to sell well, it’s a concept you need to get to grips with. You see many companies that write their own marketing materials tend to…
Testimonials That Pack a Punch
One of your most powerful marketing tools are testimonials. They show your credibility, level of service and boost that all important trust factor that’s needed to make someone buy from you. The problem it, usually, when you…
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