How to Diversify Your Supply Chain
January 10th 2017 Sally Ormond diversify your supply chain, SME, supply chain, woman-owned business
As a corporate, your supply chain matters.
You want to sure you have the best suppliers providing you with the best products and services at the best prices and service levels.
Your tendering process isn’t the greatest (whose is?) making it tricky for smaller suppliers to get a look in.
And that means you could be missing out.
Diversifying your supply chain to include more SMEs, one man/woman bands, and minority businesses (women-owned, ethnic, etc.) will enrich your business.
How?
Well for a start smaller businesses can move quickly, offering flexibility and responsiveness the big boys can’t compete with.
Take my business as an example.
I add diversity to your supply chain because I am a woman-owned business.
Providing copywriting and copyediting services, I work as part of your team delivering fresh, relevant and compelling content for all your marketing and communication needs.
Working alone, I take the brief, do the research and create the copy for every project, delivering a level of continuity larger businesses can’t compete with.
Plus, I can be flexible to fit in with your needs, never pass your work on to a junior (because I don’t have one), and am always on hand to bounce ideas off.
Help your suppliers help you
One of the major issues businesses like mine face is getting in touch with the right people.
Procurement is the usual way into a corporate, but the level of spend is far higher than the value of the projects I get involved with, making it tricky.
By being more transparent and opening up your doors to potential new suppliers, you could reduce costs, unearth incredible talent and find innovation that you never knew existed.
It’s important to remember that big isn’t always best.
Granted, larger companies may be cheaper, but they are unlikely to be able to offer the same level of expertise, responsiveness and agility your organisation demands.
Isn’t it time you looked beyond your usual suppliers and found smaller businesses who could make a difference to your organisation?
Categories
- Advertising copywriting (32)
- Adverts (10)
- AIDA (4)
- Article Marketing (17)
- Asking for testimonials (1)
- B2B and B2C Copy (3)
- Blog comments (2)
- Blogging (91)
- Branding your business (22)
- Brochure copy (4)
- Brochure copywriting (4)
- Business cards (1)
- Business start-up (6)
- Call to action (22)
- case studies (8)
- Content creation (122)
- content marketing (71)
- Conversion rate (24)
- Copywriter (76)
- Copywriting for mobile (3)
- Copywriting for mobile browsers (2)
- copywriting tips (365)
- Corporate blogging (10)
- Corporate brochure (2)
- Customer service (22)
- Direct mail (10)
- Direct marketing (14)
- Email marketing (63)
- Facebook (21)
- Freelance copywriting (57)
- Getting traffic (8)
- Ghostwriter (1)
- Google (24)
- Grammar (1)
- Growing your business (21)
- Handling objections (2)
- Idea generation (4)
- Instagram (2)
- Keyword research (13)
- Landing pages (4)
- link building (16)
- LinkedIn (4)
- list building (7)
- Local SEO (18)
- Market research (4)
- Marketing (358)
- Mobile (4)
- Networking (4)
- Newsletters (26)
- online marketing (63)
- Pay Per Click adverts (2)
- Periscope (1)
- preparing for meetings (2)
- Press releases (12)
- proofreading (8)
- QR Code (1)
- Repurpose content (2)
- Researching your market (6)
- Sales letter (8)
- Script writing (4)
- search engine optimisation (98)
- SEO Copywriting (69)
- social media (86)
- Social networking (37)
- Story telling (1)
- Testimonials (2)
- Thought leadership (2)
- Tone of voice (6)
- Twitter (38)
- Uncategorized (7)
- Using testimonials (3)
- Value of copywriting (3)
- Video marketing (16)
- Website copywriting (115)
- White papers (5)
Tags
- blogging
- blogging for business
- content creation
- content marketing
- copywriter
- copywriting
- copywriting tips
- Email marketing
- freelance copywriter
- Marketing
- marketing tips
- online marketing
- Sally Ormond
- search engine optimisation
- seo
- SEO copywriter
- social media
- social media marketing
- Suffolk copywriter
- Website copywriting
Comments (0)