Marketing: The Power of You
What is the point of marketing your business? To draw in customers who want to buy your products and services, right? So if you know that, why are you driving them away? In my experience, most…
copywriter
Newsletters - How to Make an Impact in an Overcrowded Inbox
Newsletters provide a great opportunity for you to keep your relationship with your customers alive…
Great Copywriting Takes Longer Than You Think
Every copywriter comes across this problem. Practically every new client will take this stance when it comes to negotiating the fee for a piece of work. What is it?…
What Is a Style Guide and Why Do You Need One?
One of the simple things that give your organisation credibility is your consistency of style. By…
Corporates and Copywriters - why a virtual relationship works
Every business needs content. Organisations everywhere are faced with an uphill struggle trying to keep up with demands for external marketing, internal…
Does Emotion Really Motivate People to Buy?
This article is very short and sweet. Ask any commercial copywriter and they’ll tell you the best way to get people to open their wallets and buy is by…
Don’t Be Lazy. Write Your Own Content
No, I haven’t just committed business suicide, I’m just telling you a fact. Your audience demands content. They want to learn from you, but not just once in a…
What is a Copywriter?
I was having a browse on the internet the other day and came across a blog post by dorisandbertie.com that made me smile. It wasn’t because it was exceptionally well written (although it is), it’s not because it was about the latest…
Yes, Your Copywriting Project Does Need Research
Marketing budgets have never been tighter, I get that, but that doesn’t mean you should start to skimp on the important stuff. I have noticed a trend recently in…
5 Ways to Make Sure Your Copywriting Project Runs Smoothly
Every organisation needs content. Whether it’s for sales and marketing, internal communications, or public information, content is the driving…
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