Marketing | Briar Copywriting

Why Small Businesses Owners Should Be Themselves

This post is for the one-man/woman band. They are the unsung business heroes juggling multiple hats to bring unparalleled levels of services to his or her customers and flexibility…

Marketing Has Changed, Have You?

Once upon a time, your customers were clueless (in the nicest possible way). They would contact you wanting to learn about your product or service. Your sales team were happy to chat to them, convincing and…

The Benefits of Working With a Ghostwriter

Wouldn’t it be great if you finally got that book written? For years you’ve meant to start it, but something always gets in the way. Last year you even…

What Is a Style Guide and Why Do You Need One?

One of the simple things that give your organisation credibility is your consistency of style. By…

Use Images to Optimise Your Blog’s SEO

You don’t need me to tell you about why you should be using images in all your blog posts. Just in case you’re unsure it’s because images will entice…

How to Make Your Company a Zebra Among Sheep

How do you decide on the approach your marketing content will take? Do you look at your business, its ‘personality’, the way…

Why You Need One Chief and a Cast Iron Copywriting Brief

Every business needs content. That’s a given. Whether it’s for your website, brochures, newsletters, emails…

Why You Need an Editorial Calendar

When it comes to your marketing strategy, what’s one of the biggest headaches you face every week or month? I reckon it’s fairly safe to say it’s coming up with new content ideas…

What is an Omnichannel Experience and Do You Need One?

The marketers have been at it again. Over a coffee one morning they created a new buzzword – omnichannel.…

Is Google+ a Waste of Time?

Should you really be using G+ as part of your marketing strategy, or is it a complete waste of time. Before we explore that further, let’s take a look at its evolution: It…