Website copywriting | Briar Copywriting

Stop Treating Content Like a Poor Cousin

As a freelance copywriter something has become very plain to me. Over the years I’ve seen it happen time and time again. Without fail, every project follows the same…

Why Web Copy Shouldn’t Be a One Hit Wonder

Steve Brookstein, Sam Bailey, Sam and the Womp, Yolanda Be Cool & DCUP, 3 of a Kind, Rui Da Silva, MARRS… What…

Website Content: What’s Important and What’s Not

Believe it or not, your website is there to sell. In the past, when I’ve worked on website content projects, I have had clients say “we’re not to bothered…

Copywriting - How to be Natural and Authentic

This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…

10 Reasons Why People Don’t Trust Your Website

Buying online, or finding a service supplier online can be fraught with danger. With no physical shop to go to, the consumer doesn’t get to meet…

How to Write Copy That Stops The Scanners

Who are the scanners? They are people like you and me that read stuff on the web. Selling face-to-face is easy. Your potential customer is…

Is SEO Copywriting Dead?

A recent copywriting project of mine prompted me to write this post. I was approached to produce the website copywriting for a client. Unbeknown to me, they were also working with a ‘marketing expert’ to try and get the business on…

How to Create a Winning Website

If your website is to work for you it must have: Clarity High quality, relevant images Great copy that’s scanable, informative and interesting Clear navigation Of course, it also needs to be optimised for…

5 Must-haves of an Effective Website

Hands up if you’ve recently landed on a website only to be completely frustrated by it? Sites with poor navigation, horrendous images, awful flash and highly annoying auto-play videos are just some of the…

Why You Need a Website Copywriter

Once you’ve spent a small fortune and lots of time perfecting your website’s design, you’ll need content. That is often the one thing that’s overlooked by businesses. They put a lot of effort into…