What’s the golden rule when it comes to writing press releases? DO NOT USE THEM TO SELL. A press release is all about providing the reader with news. If you want to place an advert pay for it like everyone else. But because it’s…
Copywriters are always having to come up with new ideas. Whether it’s for blog posts, client projects or for their own web copy, fresh and original content generation is a part of their daily life. I’ve been working as a freelance copywriter for several years now and…
Building your freelance copywriting business from scratch isn’t easy. How do you get started? Where do you find your clients? How do you build up a portfolio? They are just a few of the questions that…
Remember Wimbledon last year and that epic match between Mahut and Isner? It lasted an incredible 11 hours and 5 minutes in total with Isner eventually winning 6-4 3-6 6-7 7-6 70-68! You’re…
As a freelance copywriter, I have used blogging as a way of promoting my business, my knowledge and to help other people out there who need a bit of help when it comes…
The humble case study can be like the AK47 of your marketing armoury. What better way to boost your company’s profile while showing your customers a real life example of exactly what your products can do for them. The most powerful case studies…
If you are an avid reader of marketing blogs you’re bound to have come across the old saying ‘content is king’. Internet marketers across the globe have been telling us that if you want more organic traffic to our websites we need to…
Businesses everywhere are beginning to appreciate the benefits of email marketing. It is a form of marketing that can be done cheaply and on a massive…
There are masses of blogs out there, some great, some not so great. Everyone seems to have something to say, so how can you make an impact in the blogging world? The best place to start…
The brochure – once the main marketing force of many companies, has now become a bit of a dinosaur. With more businesses than ever turning to online…
