freelance copywriter | Briar Copywriting

Why Copywriters Make Great Listeners

“Most people do not listen with the intent to understand. They listen with the intent to reply.” – Stephen Covey A note to all copywriters out there – if you’re not prepared to listen, your…

Are Freelance Copywriters Expensive?

If you look solely in terms of a quote on a piece of paper, then yes, an experienced, professional freelance copywriter will look expensive (not to be confused with content writers who tend to generate large volumes of content for…

Avoiding The Freelance Client Famine

On the face of it, freelancing is a no-brainer. You work the hours you choose, you get to decide who you work with, and there’s no boss to answer to. Sounds perfect. The problem is it’s…

The is Why You Need a Second Pair of Hands

Earlier this month I wrote about why virtual relationships between copywriters and corporates work, an idea that I now…

How to Approach a Copywriter

In my experience, you usually start looking for a copywriter at the eleventh hour. If it’s a new website, the design is done but there’s no copy. If it’s a brochure, you’re ready to go to print…

How to Make Sure Your Copywriting Sells

The whole point of creating copy is to sell. It doesn’t matter what form it takes - website copy, brochure content, email, case study, white paper etc. - its main…

What is Tight Copy?

Tight copy? Does that mean writing: Nope. Tight copy is a way of writing a clear sales message that’s to the point - i.e. no superfluous waffle. If you fill your copy with unnecessary adjectives and go round the houses before…

Being a Copywriter - Growing a Thick Skin

This post originally appeared on my other blog freelancecopywritersblog. For any of you considering entering the world of copywriting, it is something you have to read: If…

Can You Really Afford NOT to Use a Copywriter?

Yes I know, you’re a start-up business so money’s tight. But, you still need engaging marketing materials and an effective online presence…

Effective Press Releases

What’s the golden rule when it comes to writing press releases? DO NOT USE THEM TO SELL. A press release is all about providing the reader with news. If you want to place an advert pay for it like everyone else. But because it’s…