Email marketing | Briar Copywriting

What You Need to Know About the CAN-SPAM Act

Email marketing seems like the easiest thing in the world to do. You write your email and then send it out to…

Email Marketing Regulations and Etiquette

How to maintain your reputation and keep your audience happy Email marketing is an essential tool for any business, but understanding its etiquette is even more important. I’m not just talking about headline crafting, personalised copy or…

Email Subject Lines: Everything You Need to Know to Get Your Emails Opened

Email marketing is a quick and effective way…

Email Marketing Challenges in 2016 [Infographic]

Email marketing is an excellent tool for marketers; it’s quick and easy to use - so why are so many getting email marketing wrong? It’s simplicity is its biggest downfall. Anyone can complete…

The Slippery Slope to Email Marketing Oblivion

Email marketing, love it or loath it, it is one of the fastest, cheapest and most effective ways of building relationships with your customers. For starters, they signed up…

What Online Retailers Can Learn From Their Customers

Millennials, Generation Y, Generation Consumer, call them what you like, but their shopping habits and preferences will tell you a lot about how you should be…

How to Do Email Marketing Well [Infographic]

Email marketing is something I’ve written a lot about over the years. It remains one of the most effective forms of outreach marketing - if it’s done well. The…

The Problem With Subject Lines

The subject line for your email marketing campaign is probably the shortest thing you’ll have to write, but it is also the most important. It’s hard enough coming up with killer content for the email itself, but…

When’s The Best Time to Send Your Email Marketing Campaign?

Email marketing is great, but assuming you’ve got some seriously good content there are still a few other factors that…

Email Marketing for 2016 - Infographic

If you already use email marketing as part of your strategy, the good news is the experts say it’s here to stay. The following 2 infographics highlight some useful email marketing stats and tactics…