Online marketing is never static. What’s hot and what’s not is constantly changing, keeping marketers on their toes. One thing that is certain is that content marketing is central to SEO (search engine optimisation) and always…
Is there such a thing as useless content? Surely every piece of content is valuable to you – otherwise why would you write it? The problem comes down to…
What is repurposed content? It’s recycling; creating something new out of something old. Repurposing is a fantastic way of re-sharing your old content, but that doesn’t mean just re-sharing on social media. The…
Content marketing is growing. It’s vital these days that you engage with your audience through helpful and entertaining information. That doesn’t mean you…
Your website needs content. You know that and you have every intention of writing regular articles, but what are you going to write about? Your products and services? You know a lot about them. Your…
The internet is a crowded place, so it’s important your online profile is loud enough to stand out from all the others. As you know, content drives the internet, but it’s only going to work…
OK you’ve heard it all before. Content is vital to the success of your online marketing strategy. Is it though, or is it just one of those things marketers and…
You, like most of the other business owners in your field, began content marketing with the best intentions. At the start you were full of enthusiasm, but over time it’s become a…
This one’s short and sweet so won’t take up a lot of your time. Having a break from work is great, but it normally has…
If you’re dabbling in email marketing you must have an aim. What is it? If you just said, “to get my emails opened”,…
