Repurpose Your Content to Keep Up With Demand
January 13th 2015 Sally Ormond content calendar, content marketing, repurpose content

This one’s short and sweet so won’t take up a lot of your time.
Having a break from work is great, but it normally has a knock on effect.
At the end of last year you had good intentions of making sure your content schedule would be ready and raring to go at the beginning of January. The only problem is all the good intentions took a back seat and now you’re faced with an empty content calendar.
Before you break out in a cold sweat, take a look through your archives.
You’ll be surprised how much great quality stuff you’ve already got. All you have to do is find new ways of presenting the information.
- Old presentations can be turned into articles
- White papers can be serialised into blog posts
- Long articles can be broken down
- A collection of blogs can be turned into an eBook
- Old blog posts can be revisited and updated
If nothing else, recycling your content like this will buy you the time you need to get your content calendar in shape for the months ahead.
Don’t start the New Year in a panic. Use what you already have as you begin to plan the year ahead.
Categories
- Advertising copywriting (32)
- Adverts (10)
- AIDA (4)
- Article Marketing (17)
- Asking for testimonials (1)
- B2B and B2C Copy (3)
- Blog comments (2)
- Blogging (93)
- Branding your business (22)
- Brochure copy (5)
- Brochure copywriting (5)
- Business cards (1)
- Business start-up (6)
- Call to action (22)
- case studies (8)
- Content creation (129)
- content marketing (78)
- Conversion rate (24)
- Copywriter (86)
- Copywriting for mobile (3)
- Copywriting for mobile browsers (2)
- copywriting tips (365)
- Corporate blogging (11)
- Corporate brochure (2)
- Customer service (22)
- Direct mail (10)
- Direct marketing (14)
- Email marketing (64)
- Facebook (21)
- Freelance copywriting (59)
- Getting traffic (8)
- Ghostwriter (1)
- Google (24)
- Grammar (1)
- Growing your business (22)
- Handling objections (2)
- Idea generation (4)
- Instagram (2)
- Keyword research (14)
- Landing pages (5)
- link building (16)
- LinkedIn (4)
- list building (7)
- Local SEO (18)
- Market research (4)
- Marketing (359)
- Mobile (4)
- Networking (4)
- Newsletters (27)
- online marketing (63)
- Pay Per Click adverts (3)
- Periscope (1)
- preparing for meetings (2)
- Press releases (13)
- proofreading (8)
- QR Code (1)
- Repurpose content (2)
- Researching your market (6)
- Sales letter (8)
- Script writing (4)
- search engine optimisation (100)
- SEO Copywriting (71)
- social media (86)
- Social networking (37)
- Story telling (1)
- Testimonials (2)
- Thought leadership (2)
- Tone of voice (6)
- Twitter (38)
- Uncategorized (7)
- Using testimonials (3)
- Value of copywriting (3)
- Video marketing (16)
- Website copywriting (115)
- White papers (6)
Tags
- blogging
- blogging for business
- content creation
- content marketing
- copywriter
- copywriting
- copywriting tips
- Email marketing
- freelance copywriter
- Marketing
- marketing tips
- online marketing
- Sally Ormond
- search engine optimisation
- seo
- SEO copywriter
- social media
- social media marketing
- Suffolk copywriter
- Website copywriting
Comments (0)