The Selfie is fast becoming a popular form of marketing for companies.

What began as a harmless bit of fun, taking a snap shot of yourself in an interesting (or not so interesting) place, has turned into something exploited by celebrities to grab a few extra headlines and now, something that’s being adopted by businesses to boost their marketing strategies.

I came across this infographic on Slideshare, created by Unmetric for The Shorty Awards, which gives a brief overview of the increased use of the selfie in business.

“Year of the Selfie” [INFOGRAPHIC] from Unmetric