Seo | Briar Copywriting

Looking at SEO From Google’s Perspective

For a number of years, Searchmetrics has been compiling reports about Google’s ranking factors to help developers and SEOers get to grips with what the search giant is looking for. Their latest report…

2015 Ranking Factors Survey

Ranking well in the search results would be easy if you had a crystal ball, but I’m guessing you don’t. That’s why mere mortals like you and me have to rely on the opinions of experts. That’s why I wanted to…

Rand Fishkin Reveals Why Your Links Aren’t Boosting Your Rankings

As a copywriter I’m not an SEO expert, but have a rough working knowledge of how to go about it…

How to Be Loud Online

The internet is a crowded place, so it’s important your online profile is loud enough to stand out from all the others. As you know, content drives the internet, but it’s only going to work…

Nofollow Links Have Value Too

In the ever-changing world of search engine optimisation the link remains a valuable commodity. As an internet marketer however, you’ll also know how frustrating the link building world can be. Day after day you spend…

The Press Release Is Dead

Or is it? In the days before the internet, press releases were the main tool businesses had for getting their news out to where it mattered. It was the sole driving force behind brand awareness.…

The Most Common Content Marketing Mistakes

You, like most of the other business owners in your field, began content marketing with the best intentions. At the start you were full of enthusiasm, but over time it’s become a…

Concentrate on Conversions Not Traffic

Most business owners are obsessed by the amount of traffic they get to their website. You’ve no doubt heard them boasting at networking events about how many thousands of unique visitors they get month, figures at their…

7 Things You Can Do to Keep Your Website Up to Date

Before you turn pale, I’m not talking about a whole redesign. Yes, it’s…

The Power of Joined Up Marketing

Why you need content, social media and SEO in your marketing strategy Do you see content marketing, social media and SEO as three separate entities? If you do, you’re probably not seeing the results…