seo copywriting | Briar Copywriting

How to Be a Boss at Optimising Your Web Copy

I want to make one thing clear from the start: optimising your website copy for the search engines isn’t the…

SEO Copywriting Has Changed Not Died

For many years now, businesses have turned to their trusted copywriterto create their website copy. Why? Because they knew that the way their content was written would have an effect on their search rankings, in…

What SEO Copywriting Is Not

Were you hoping to read a post about how to do SEO copywriting well? Prepare to be disappointed. Mind you, if you’re desperate to know about that, you can read about it in my earlier post:…

SEO Copywriting is NOT Bad Copy

Here’s a news flash for you, SEO copywriting is not bad copy. Granted, there is a lot of gobbledygook out there pretending to be high-quality content, but it’s usually written by someone who…

How Do You Know if You’re Doing SEO Copywriting Right?

Do I think all SEO copywriting is bad? No. There is some terrible stuff out there, but that’s because…

What The Hell Is a Keyword Anyway?

Keywords get bad press. They have been abused over the years by unscrupulous SEOs and dodgy copywriters, and repeatedly crammed into every inch of websites in the vain hope…

The Absolute Truth About SEO Copywriting

There are a lot of blogs out there about the wonders of SEO copywriting. It’s magical. It’s difficult to achieve. Only a word-ninja can hope to create it. Let’s get that into perspective:…

5 Steps to Stellar Copywriting

You know what it’s like. You’ve spent hours creating copy for your latest project, the deadline is looming and you quickly finish it, compose a covering email and then hit send. Was it really your best…

How to Write Content That Ranks in 2014 [Infographic]

I’ve lost count of the number of times I’ve written about how to create copy that gets ranked. Time and time again I’ve…

Is SEO Copywriting Dead?

A recent copywriting project of mine prompted me to write this post. I was approached to produce the website copywriting for a client. Unbeknown to me, they were also working with a ‘marketing expert’ to try and get the business on…