marketing strategy | Briar Copywriting

Your Marketing Strategy Is Nothing Without Content

You can’t have a marketing strategy without content, and you can’t have a content strategy without a marketing plan. That’s where many people go wrong. I work on content strategies…

Take Responsibility For Your Marketing Strategy

If you’re lucky enough to have enough of a budget to secure professional help for your marketing, it doesn’t mean you can pass the buck when things go wrong. Of course, I’m not referring…

Joining The Dots Marketing

Dot-to-dots were great, weren’t they? I used to spend hours with those books creating slightly jagged looking pictures as I shakily joined the dots together. Marketing your business is a bit like doing a dot-to-dot. A lot of companies produce content;…

Do You Have A Content Marketing Strategy?

Is a content marketing strategy essential? After all, isn’t it just a case of publishing blogs now and then and pushing your products and stuff out through social media?…

Why Your Content Shouldn’t Be Like Your Competitors’

Before I launch into this particular post, I would just like to say that what I am about to talk about doesn’t happen very often. However,…

What’s Wrong With Your Email Marketing?

How hard can it be to create an email marketing strategy? Judging by some of the stuff I get in my inbox, very hard. Creating emails should be the easiest thing in the…

Video Marketing and The Importance of Knowing Your Audience

You don’t need me to tell you how valuable video is to your marketing strategy. Whether you’re looking to create a cracking…

Why Your Content Isn’t Working

You know your website needs content if it is to perform well. But you have an issue or two. Your writers are churning out the quantity, but not the quality and they hate creating something that’s…

Stop Content Marketing - You Don’t Know What You’re Doing

Content marketing is one of those phrases everyone’s banding about. In your marketing strategy meetings you’re being constantly told…

What is Predictive Intelligence and Do You Need It?

Here we go again. A group of marketers have come up with yet another indecipherable buzzword. What is Predictive Intelligence? The…