Being a great freelance copywriter isn’t all about putting your fingers to a keyboard and creating magical copy that makes everyone go “ooooo” and “arrrhhh” when they read it. Actually that’s the last reaction you want. Your readers shouldn’t even notice your writing –…
Can you write in such a way as to create an emotional bond with your reader? Now there’s a question for you. You can probably guess that I am going to say “yes you can” otherwise this will be one of…
How does asking questions strengthen your copywriting? Humans are naturally curious creatures. From an early age we learn to questions – why? If you have children you’ll know what I’m talking about! If you…
Article marketing is an excellent way to promote your business and elevate yourself to expert status within your field. With…
Before I get going let me get something off my chest… KEEP YOUR COPYWRITING SIMPLE! That’s better. If there’s one thing I hate to see it is web copy, or any kind of sales copy for that…
You may have spent hours putting together a pretty advert which is very informative. Great - I’m sure you’re very pleased with it, which you should be assuming you weren’t hoping to make…
All freelance copywriters understand what is required to get their readers to do what they want. It isn’t some dark mystical secret but rather the skill of getting inside their heads to understand what makes them tick. Psychology is a big…
The world is becoming more and more virtual every day. As a website copywriter it is my job to…
Copywriting is sales writing. Therefore as a freelance copywriter it is my job to make my client’s marketing materials (whatever form they take) sell. All too often companies marketing…
OK, you’re right, copywriting isn’t just there to make someone buy. You might want them to call you, visit your website or book an appointment. But if your aim…
