content | Briar Copywriting

5 Reasons Why Your Writing Sucks

It’s official; your writing sucks. Your web content fails to attract people, your blogs are instantly forgettable, and your newsletters fall flat on their faces. Or at least they would if they had…

Copywriting For Sole Traders

Copywriting for a sole trader (entrepreneur, or whatever you want to call yourself) can be tricky. Online promotion takes a lot of content in multiple formats, but it also has to be done right. Filling cyberspace with meaningless twaddle isn’t…

Why Don’t You Want To Be Different?

From an early age, we’re led to believe that being different is a bad thing. Throughout our school journey, we want to fit in with the ‘in’ crowd. We…

Why Your Marketing Should Be About The Why And Not The What

The vast majority of business write website copy that focuses on what…

Why Politicians Make Crap Copywriters

You can’t escape politics these days. Elections are never-ending (rather like the DFS sale), and every news bulletin seems to include a couple of politicians flinging muck at each other. They (the politicians) complain that the…

Website Content: Why You Need Three Levels of Content – Part 3

So far in this series of articles we’ve looked at why your…

Is Your Content Meaningless?

Your challenge is to create fresh content for your website. It hasn’t been changed for a while, and as your business has moved on a bit, it’s time to revamp it, so it’s more relevant to your audience. It can’t…

Why Content, SEO and Social Media Are Stronger Together

High quality content powers Google. It’s true; you’ve probably read umpteen blogs that tell you that. So does that mean you can…

4 Ways to Rock at On-site SEO

SEO? What’s the point? I’ll always rank below those huge companies with bottomless marketing budgets. Yes, that’s true, but they are there because they’ve paid to be there. You…

Why You Need One Chief and a Cast Iron Copywriting Brief

Every business needs content. That’s a given. Whether it’s for your website, brochures, newsletters, emails…