content creation | Briar Copywriting

Let’s Face it. You’re Not Unique

How to stand out when you don’t have a USP Every marketer (including me) says you have to highlight your USP (unique selling point) to make your reader understand why he or she should…

Blogging Hell - Generating Ideas

Every day, before I start client work, I try to write a blog. This has been my routine for the past ten years. Sometimes the ideas flow and, before I know it, another blog is scheduled…

Writing Perfect Content – To Whom Should you be Writing?

When it comes to creating the perfect message for your brochure, web copy, emails, newsletters, and every other piece…

Your Content is Alienating Your Customers

I’ve been in the copywriting game for quite a while now, and if there’s one thing I hate, it’s ‘in your face’ marketing content. You know the stuff I mean; all those websites…

Website Content: Why You Need Three Levels of Content – Part 2

This is part two of the article looking at the different levels…

Edit Your Way to Stronger Content

If there’s one thing I’ve learnt since becoming a copywriter, it’s that writing the initial draft of a project is the easy bit. OK, that makes it sound a doddle; it’s not, but…

How to Make Your Copywriting Persuasive

If your content doesn’t persuade your reader to do something, it’s a complete waste of space. Harsh but true. The internet is full of articles that take up space. They don’t offer the…

Why You Shouldn’t Get Hung Up on Word Count

My web page must contain 600 words. My blog posts have to be at least 1000 words in length. Enough already. Why…

Content Marketing Made Simple

Let’s start at the beginning and ask what’s content marketing? It’s a way of getting your business found online, building your brand, and giving your customers something for nothing to generate trust. Consistently high quality content will begin to build…

How to Find The Most Powerful Benefit Your Product Offers

You don’t need me to tell you that the most powerful marketing content is dominated by benefits. They are…