blogging for business | Briar Copywriting

Creating Better Page Titles

Search engine optimisation isn’t a great mystery. Yes, it will help you get found in the search results, but when it comes to copy on your website, the most important thing to remember is to write for your reader and not…

Social Media - Who’s Got Time For That?

‘I don’t have time’ or ‘it’s a complete waste of time’ (which usually translates into ‘I don’t understand it’) are 2 of the most common responses when…

How to Become a Blogger

Blogging is a great way to get your name ‘out there’ and share your knowledge with the world. Plus, it’s a great tool to have as part of your search engine optimisation strategy because it will help…

What’s Wrong With My Blog?

First of all, congratulations for getting your blog set up and for publishing posts. Another blogger is born. But is it going as well as you’d hoped? Have you noticed that not only is your…

A Beginner’s Guide To Using Social Media

Some people take to social media like a duck to water, others find it slightly trickier to get to grip with how to use it and how to get…

How To Generate Blog Post Ideas

One of the most important aspects of your SEO strategy is the generation of back links. One of the best ways to do that is to blog. Constantly adding fresh content, in the…

Managing Your Social Media Exposure

In the good old days customers would communicate with you via letter, phone or in person. Today things are very different. Now they can send you a tweet, post a comment on your blog or leave…

Becoming a Better Blogger

You’ve heard it time and time again that blogging will help your business’s online exposure. You’ve probably got your blog set up ready to go but there’s a question lurking in the back of your mind… How do I start…

How To Keep Your Readers’ Attention

Getting someone to find your website is one thing. Encouraging them to read your content while they are there is something entirely different. If you market your business online you probably spend…

The Copywriter’s Green Cross Code

STOP – LOOK – LISTEN Those three words were probably drilled into you when you were a child. You would also do well to remember them when copywriting. That might seem a strange thing to say…