How to Write Copy That Stops The Scanners
Who are the scanners? They are people like you and me that read stuff on the web. Selling face-to-face is easy. Your potential customer is…
Website copywriting
The Hidden Value of Your About Us Page
You already know that the most effective website copywriting is completely focused on the reader. It should talk about them, tell them how you can help them…
Your Website Needs 4 Types of Content
What is the main advantage that high street retailers have over online marketers? Their customers can feel, touch and see their products and they can chat to someone about them…
Concentrate on Conversions Not Traffic
Most business owners are obsessed by the amount of traffic they get to their website. You’ve no doubt heard them boasting at networking events about how many thousands of unique visitors they get month, figures at their…
What Makes a Website Successful?
Yes, being a copywriter I’m slightly biased on this one and, if pushed, would have to say it’s the copy on your website, but that’s not what this post is about. That’s right, I’m not going…
7 Things You Can Do to Keep Your Website Up to Date
Before you turn pale, I’m not talking about a whole redesign. Yes, it’s…
8 Simple Checks to Boost Your Website
Although there are some great websites out there with persuasive web copy, eye-catching images and easy-to-follow navigation, there are still a lot that fall short in those departments. But all…
How to Write a Strong About Us Page
A little while ago, on my other blog (Freelance Copywriter’s Blog), I wrote a post about how to create a strong About Us page. It contained 5…
Is SEO Copywriting Dead?
A recent copywriting project of mine prompted me to write this post. I was approached to produce the website copywriting for a client. Unbeknown to me, they were also working with a ‘marketing expert’ to try and get the business on…
Why You Should Use Sub Headings In Your Copywriting
Are you tired of seeing huge long swathes of text on web pages? They’re not very inviting are they? You may start reading…
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