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How to Measure Your Social Media Goals

Working our the effectiveness of your social media activities isn’t easy. For many companies, the decision about whether to start using platforms such as Twitter, Facebook and Pinterest comes down…

Create a Great Impression on Twitter

How you come across to others on Twitter will have a big impact on your followers. Usually, the first thing someone will do when considering following you is to check out your profile, so…

What’s The Point of Twitter?

This blog first appeared on our sister blog, Freelance Copywriter’s Blog, but we felt it was so useful we wanted to share it with you here too. Despite the number of blog posts and articles you see…

Using Twitter - What to Tweet?

One of the main barriers that prevents businesses using Twitter is not knowing what to say. There is still a common misconception out there that makes people think that tweeters only ever talk about…

How Social Media Can Land You in Trouble

It’s a well known fact these days that employers use social media as a way of screening candidates. Your Facebook wall offers them a great insight into…

Should You Automate Your Tweets?

To state the obvious, Twitter is a social networking platform - is it really possible to automate being social? Let’s face it being social is about conversation, spontaneity and reacting to the comments of others. To be…

Is It Possible to Sell Through Social Media?

Yes. OK, leaving it there would make this the shortest blog in history, so let’s expand on that a bit. The belief that you can’t sell through…

Twitter - Who do You Follow?

Once you’ve set up your Twitter account and you’ve followed all your family and friends, what do you do then? To help you find people to follow, Twitter has a handy #Discover button at…

Selling Through Social Media

Most businesses will agree that social media is a great marketing tool, but few have worked out a way of getting a return from their activities. In a post on Freelance Copywriter’s Blog called The Money’s in The Relationship, I looked…

Social Media - You Never Know Who’s Listening

We are turning into the ‘social generation’. Phone calls and popping in for coffee have been substituted for Facebook status updates and tweets. You may think it’s…

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