Search Engine Optimisation | Briar Copywriting

search engine optimisation

Copywriting - How to be Natural and Authentic

This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…

The Absolute Truth About SEO Copywriting

There are a lot of blogs out there about the wonders of SEO copywriting. It’s magical. It’s difficult to achieve. Only a word-ninja can hope to create it. Let’s get that into perspective:…

How to Write Value-orientated Content

Online marketing is never static. What’s hot and what’s not is constantly changing, keeping marketers on their toes. One thing that is certain is that content marketing is central to SEO (search engine optimisation) and always…

Is Google+ a Waste of Time?

Should you really be using G+ as part of your marketing strategy, or is it a complete waste of time. Before we explore that further, let’s take a look at its evolution: It…

Link Building in 2016

I hesitate to say that search engine optimisation (SEO) has changed a lot over the years, mainly because, if you’ve been doing it properly, it hasn’t really altered much at all. High quality content has always been important, as has…

Why Small Businesses Are Getting Their SEO Wrong

Oh God, not SEO again! Yeah, yeah, I’ve heard it all before – get a bunch of keywords, stick them in your site, people will…

Looking at SEO From Google’s Perspective

For a number of years, Searchmetrics has been compiling reports about Google’s ranking factors to help developers and SEOers get to grips with what the search giant is looking for. Their latest report…

2015 Ranking Factors Survey

Ranking well in the search results would be easy if you had a crystal ball, but I’m guessing you don’t. That’s why mere mortals like you and me have to rely on the opinions of experts. That’s why I wanted to…

5 Simple SEO Tips Overlooked by Bloggers

You blog because you want to share your knowledge; you also blog because you want to drive traffic to your website and rank highly in the search results. You…

Rand Fishkin Reveals Why Your Links Aren’t Boosting Your Rankings

As a copywriter I’m not an SEO expert, but have a rough working knowledge of how to go about it…

RSS Feed